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1 Introduction (Page No. – 15)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Geographic Scope
1.3.2 Periodization Considered for the Wood Coating Market
1.4 Currency Considered for the Wood Coating Market
1.5 Stakeholders

2 Research Methodology (Page No. – 19)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.2 Factor Analysis
2.2.1 Introduction
2.2.2 Overview of the Parent Industry
2.2.2.1 Key Segments of the Protective Coating Market (2014)
2.2.2.2 Region-Wise Distribution of the Protective Coating Industry (2014)
2.2.3.1 Impact of Key Factors Influencing the Parent Industry
2.2.4 Demand-Side Analysis
2.2.4.1 Rising Population
2.2.4.2 Increase in Per-Capita Gdp Growth Rate
2.2.4.3 Construction Industry
2.2.5 Supply-Side Analysis
2.2.5.1 Regulations and Certifications
2.2.5.2 Research & Development
2.2.5.3 Growth of Parent Industry
2.3 Market Size Estimation
2.4 Market Breakdown and Data Triangulation
2.5 Market Share Estimation
2.6 Research Assumptions & Limitations
2.6.1 Assumptions
2.6.2 Limitations of the Research Study

3 Executive Summary (Page No. – 34)
3.1 Overview
3.2 Evolution
3.3 Wood Coating
3.4 Market for Wood Preservatives to Grow at the Highest CAGR
3.5 Wood Coating is Projected to Have Highest Demand From the Furniture Market (2015-2020)
3.6 China Was the Fastest-Growing Market for Wood Coating, 2014

4 Premium Insights (Page No. – 40)
4.1 Attractive Opportunities in Wood Coating Market
4.2 Furniture Segment Occupies 60% of the Overall Wood Coating Market
4.3 Wood Coating Market in the Asia-Pacific Region
4.4 China Dominated the Overall Wood Coating Market in 2014
4.5 Emerging Markets are Estimated to Grow at A Faster Rate Than Developed Markets
4.6 Wood Coating Market Life Cycle Analysis, By Region

5 Market Overview (Page No. – 47)
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 Wood Coating Market, By Coating Type
5.3.1.1 Stains & Varnishes
5.3.1.2 Shellac
5.3.1.3 Wood Preservatives
5.3.1.4 Water Repellents
5.3.1.5 Others
5.3.2 Wood Coating Market, By Application Method
5.3.2.1 Roll Coating & Brush Coating
5.3.2.2 Vacuum Coating
5.3.2.3 Spray Coating
5.3.2.4 Others
5.3.3 Wood Coating Market, By End User
5.3.3.1 Furniture
5.3.3.2 Cabinets
5.3.3.3 Siding
5.3.3.4 Flooring & Decking
5.3.3.5 Others
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increasing Urbanized Population
5.4.1.2 Recovery of Global Economy
5.4.1.3 Growth in the Protective Coating Market
5.4.1.4 Rise in New Constructions
5.4.1.5 Renovations and Remodeling
5.4.2 Restraints
5.4.2.1 Prolonged Recession in Some Parts of Europe
5.4.2.2 Inclination of Furniture Market Towards Particle Board and Other Metal Products
5.4.3 Opportunities
5.4.3.1 Emergence of New Product Developments and Technologies
5.4.3.2 Demand for Low Voc Coatings
5.4.3.3 Emerging Markets in the Asia-Pacific Region
5.4.4 Challenges
5.4.4.1 Creating Awareness About the Benefits of Wood Coating
5.4.4.2 Controlling Prices to Ensure Affordability

6 Industry Trends (Page No. – 61)
6.1 Introduction
6.2 Supply Chain
6.3 Industry Trends
6.4 Porter’s Five Forces Analysis
6.4.1 Bargaining Power of Buyers
6.4.2 Intensity of Competitive Rivalry
6.4.3 Bargaining Power of Suppliers
6.4.4 Threat of New Entrants
6.4.5 Threat of Substitutes
6.5 Strategic Benchmarking
6.5.1 Strategic Acquisitions, Agreements, Partnerships, Investments & Expansions

7 Stains & Varnishes Market (Page No. – 67)
7.1 Introduction
7.2 Stains & Varnishes Market Size, By Region
7.2.1 Asia-Pacific to Experience the Highest CAGR During 2015–2020
7.3 Stains & Varnishes Market Size, By Country
7.3.1 China Constitutes the Major Market Share in the Stains and Varnishes Segment
7.4 Stains & Varnishes Market Size, By End User
7.4.1 Stains & Varnishes are Used Widely in the Furniture Market

8 Shellac Coating Market (Page No. – 73)
8.1 Introduction
8.1.1 Shellac is Organic in Nature and Therefore Does Not Hamper the Environment
8.2 Shellac Coating Market, By Region
8.3 Shellac Coating Market, By Country
8.4 Shellac Coating Market Size, By End User
8.4.1 Shellacs Extensively Demanded By Furniture & Cabinet Manufacturers

9 Wood Preservatives Market (Page No. – 79)
9.1 Introduction
9.1.1 Wood Preservatives Increase the Life of the Wooden Substrate
9.2 Wood Preservatives Market Size, By Region
9.3 Wood Preservatives Market Size, By Country
9.4 Wood Preservatives Market Size, By End User

10 Water Repellents Market (Page No. – 85)
10.1 Introduction
10.1.1 Water Repellents Widely Used in Kitchen Furniture and Exterior Furniture
10.2 Water Repellents Market Size, By Region
10.3 Water Repellents Market Size, By Country
10.3.1 Malaysia is Projected to Record A High Growth Rate for the Period Between 2015 & 2020
10.4 Water Repellent Market Size, By End User

11 Other Wood Coating Types Market (Page No. – 92)
11.1 Introduction
11.2 Other Wood Coating Types Market Size, By Region
11.2.1 Asia-Pacific Accounted for Major Share in Other Types of Wood Coating
11.3 Other Wood Coating Types Market Size, By Country
11.3.1 China Holds the Highest Market Share in the Other Types of Wood Coating Segment
11.4 Other Wood Coating Types Market Size, By End User

12 Wood Coating Market, By End User (Page No. – 98)
12.1 Introduction
12.1.1.1 the Growth in the Furniture Market to Drive the Wood Coating Demand
12.2 Wood Coating Market, By End User & Region
12.2.1 Furniture
12.2.2 Cabinets
12.2.3 Sidings
12.2.4 Flooring & Decking
12.2.5 Other End Users

13 Wood Coating Market, By Region (Page No. – 107)
13.1 Introduction
13.2 Wood Coating Market Size, By Type
13.3 Wood Coating Market, By Application Method
13.4 Pest Analysis
13.4.1 Political/Legal Factors
5.4.3.3 Emerging Markets in the Asia-Pacific Region
13.4.2 Economic Factors
13.4.2.1 Emerging Economies
13.4.2.2 Cost-Effectiveness
13.4.3 Social Factors
13.4.3.1 Human Health Concerns
13.4.4 Technological Factors
13.4.4.1 R&D Initiatives
13.5 North America
13.5.1 North America: Wood Coating Market, By Country
13.5.2 North America: Wood Coating Market, By Type
13.5.2.1 Stains & Varnishes Dominated the North American Market, in Terms of Volume and Value
13.5.3 North America: Wood Coating Market, By Application Method
13.5.3.1 the Most Prevalent Methods of Application in North America is Roll Coating & Brush Coating
13.5.4 North America: Wood Coating Market Size, By End User
13.5.5 Key Country-Wise Insights
13.5.5.1 U.S.
13.5.5.1.1 the U.S. Wood Coating Market is to Be Dominated By Stains & Varnishes
13.5.5.2 Canada
13.5.5.3 Mexico
13.6 Europe
13.6.1 Europe: Wood Coating Market Size, By Country
13.6.1.1 Germany Accounted for the Largest Market in Europe in 2014
13.6.2 Europe: Wood Coating Market Size, By Type
13.6.2.1 Shellac-Based Wood Coating to Record the Highest CAGR Due to Its Organic Nature
13.6.3 Europe: Wood Coating Market Size, By Application Method
13.6.4 Europe: Wood Coating Market Size, By End User
13.6.5 Key Country-Wise Insights
13.6.5.1 Germany
13.6.5.2 France
13.6.5.3 U.K.
13.6.5.4 Rest of Europe
13.7 Asia-Pacific
13.7.1 Asia-Pacific: Wood Coating Market, By Country
13.7.1.1 the Wood Coating Market in the Asia-Pacific Region is Projected to Grow at the Highest CAGR
13.7.2 Asia-Pacific: Wood Coating Market, By Type
13.7.2.1 in the Asia-Pacific Region, Stains & Varnishes Enjoyed the Majority of the Market Share in 2014
13.7.3 Asia-Pacific: Wood Coating Market Size, By Application Method
13.7.4 Asia-Pacific: Wood Coating Market Size, By End User
13.7.5 Key Country-Wise Insights
13.7.5.1 China
13.7.5.2 India
13.7.5.3 Australia
13.7.5.4 Japan
13.7.5.5 Malaysia
13.7.5.6 Rest of Asia-Pacific
13.8 Rest of the World
13.8.1 Rest of the World: Wood Coating Market Size, By Country
13.8.1.1 Brazil Accounts for Major Market Share in RoW
13.8.2 Rest of the World: Wood Coating Market Size, By Type
13.8.3 Rest of the World: Wood Coating Market Size, By Application Method
13.8.4 Rest of the World: Wood Coating Market Size, By End User
13.8.5 Key Country-Wise Insights
13.8.5.1 Brazil
13.8.5.2 Saudi Arabia
13.8.5.3 South Africa
13.8.5.4 Other RoW Countries

14 Competitive Landscape (Page No. – 177)
14.1 Introduction
14.2 Market Share Analysis: Wood Coating Market
14.3 Competitive Situations and Trends
14.3.1 Mergers and Acquisitions
14.3.2 Expansions and Investments
14.3.3 New Product Developments & Technological Advancements
14.3.4 Partnerships, Agreements, and Joint Ventures

15 Company Profiles (Page No. – 185)
15.1 Introduction
15.2 Akzonobel N.V.
15.2.1 Business Overview
15.2.2 Products
15.2.3 Key Strategy
15.2.4 Recent Developments
15.2.5 SWOT Analysis
15.2.6 MnM View
15.3 The Sherwin-Williams Company
15.3.1 Business Overview
15.3.2 Products
15.3.3 Key Strategy
15.3.4 Recent Developments
15.3.5 SWOT Analysis
15.3.6 MnM View
15.4 BASF SE
15.4.1 Business Overview
15.4.2 Products
15.4.3 Key Strategy
15.4.4 Recent Developments
15.4.5 SWOT Analysis
15.4.6 MnM View
15.5 Hempel A/S.
15.5.1 Business Overview
15.5.2 Products
15.5.3 Key Strategy
15.5.4 Recent Developments
15.5.5 SWOT Analysis
15.5.6 MnM View
15.6 The Valspar Corporation
15.6.1 Business Overview
15.6.2 Products
15.6.3 Key Strategy
15.6.4 Recent Developments
15.6.5 SWOT Analysis
15.6.6 MnM View
15.7 The DOW Chemical Company
15.7.1 Business Overview
15.7.2 Products
15.7.3 Key Strategy
15.7.4 Recent Developments
15.7.5 SWOT Analysis
15.7.6 MnM View
15.8 RPM International Inc.
15.8.1 Business Overview
15.8.2 Products
15.8.3 Key Strategy
15.8.4 Recent Developments
15.8.5 SWOT Analysis
15.8.6 MnM View
15.9 Nippon Paint Co. Ltd.
15.9.1 Business Overview
15.9.2 Products
15.9.3 Recent Developments
15.9.4 SWOT Analysis
15.10 Arkema SA
15.10.1 Business Overview
15.10.2 Products
15.10.3 Recent Developments
15.10.4 SWOT Analysis
15.11 Ashland Inc.
15.11.1 Business Overview
15.11.2 Products
15.11.3 Recent Developments
15.11.4 SWOT Analysis

16 Appendix (Page No. – 219)
16.1 Insights of Industry Experts
16.2 Discussion Guide
16.3 Introducing RT: Real Time Market Intelligence
16.4 Available Customizations
16.5 Related Reports