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TABLE OF CONTENTS

1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 MARKET SCOPE 11
1.3.1 MARKETS COVERED 12
1.3.2 YEARS CONSIDERED IN THE REPORT 12
1.4 CURRENCY 13
1.5 PACKAGE SIZE 13
1.6 LIMITATION 13
1.7 STAKEHOLDERS 13

2 RESEARCH METHODOLOGY 14
2.1 RESEARCH DATA 14
2.2 SECONDARY DATA 16
2.2.1 KEY SECONDARY SOURCES 16
2.2.2 KEY DATA FROM SECONDARY SOURCES 16
2.3 PRIMARY DATA 17
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 17
2.3.2 PRIMARY PARTICIPANTS 18
2.3.2.1 Key industry insights 18
2.4 FACTOR ANALYSIS 19
2.4.1 INTRODUCTION 19
2.4.2 DEMAND SIDE ANALYSIS 19
2.4.2.1 Impact of GDP on commercial vehicle sales 19
2.4.2.2 Urbanization vs. Passenger cars per 1000 people 20
2.4.2.3 Infrastructure: Roadways 21
2.4.3 SUPPLY SIDE ANALYSIS 22
2.4.3.1 Increasing vehicle production in developing countries 22
2.4.4 TECHNOLOGICAL ADVANCEMENTS 23
2.4.5 INFLUENCE OF OTHER FACTORS 23
2.5 MARKET SIZE ESTIMATION 24
2.6 DATA TRIANGULATION 26
2.7 ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 31
4.1 AUTOMOTIVE TIRE MARKET OVERVIEW 31
4.2 GLOBAL OUTLOOK FOR AUTOMOTIVE TIRE MARKET, BY KEY COUNTRIES 32
4.3 GLOBAL OUTLOOK FOR AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH 33
4.4 GLOBAL OUTLOOK FOR AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO 33
4.5 LIFE CYCLE ANALYSIS, BY REGION 34

5 MARKET OVERVIEW 35
5.1 INTRODUCTION 36
5.2 MARKET SEGMENTATION 36
5.2.1 BY TYPE & REGION (NORTH AMERICA, ASIA-OCEANIA, EUROPE, & ROW) 36
5.2.2 BY SECTION WIDTH 37
5.2.3 BY ASPECT RATIO 37
5.2.4 BY AFTERMARKET 37
5.3 MARKET DYNAMICS 38
5.3.1 DRIVERS 38
5.3.1.1 Increasing demand for light passenger vehicles & heavy-duty vehicles 38
5.3.1.2 Rising average age of vehicles in operation 39
5.3.1.3 Increasing stringent fuel economy & exhaust emission control targets 40
5.3.2 RESTRAINTS 42
5.3.2.1 Fluctuating prices of raw materials 42
5.3.3 OPPORTUNITIES 43
5.3.3.1 Partnerships between major automakers and domestic players 43
5.3.3.2 Growing vehicle sales, production, & PARC in developing countries 43
5.3.4 CHALLENGE 44
5.3.4.1 Increasing number of mandatory test to be performed on tires for commercializing it 44
5.4 BURNING ISSUE 44
5.4.1 ADAPTATION OF ECO FRIENDLY AND SMART TIRES 44
5.5 VALUE CHAIN ANALYSIS 45
5.6 PORTER’S FIVE FORCES ANALYSIS 47
5.6.1 THREAT OF NEW ENTRANTS 47
5.6.2 THREAT 0F SUBSTITUTES 48
5.6.3 BARGAINING POWER OF SUPPLIERS 48
5.6.4 BARGAINING POWER OF BUYERS 48
5.6.5 INTENSITY OF COMPETITIVE RIVALRY 49

6 GLOBAL AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO 50
6.1 INTRODUCTION 51
6.2 NORTH AMERICA 53
6.3 ASIA-OCEANIA 54
6.4 EUROPE 55
6.5 REST OF THE WORLD (ROW) 56

7 GLOBAL AUTOMOTIVE TIRES MARKET, BY SECTION WIDTH 58
7.1 INTRODUCTION 59
7.2 NORTH AMERICA 60
7.3 ASIA-OCEANIA 61
7.4 EUROPE 63
7.5 REST OF THE WORLD (ROW) 64

8 GLOBAL AUTOMOTIVE TIRES MARKET, BY TYPE & REGION 65
8.1 INTRODUCTION 66
8.2 NORTH AMERICA 68
8.2.1 U.S. 70
8.2.2 CANADA 71
8.2.3 MEXICO 72
8.3 ASIA-OCEANIA 73
8.3.1 CHINA 75
8.3.2 JAPAN 76
8.3.3 SOUTH KOREA 77
8.3.4 INDIA 78
8.4 EUROPE 79
8.4.1 GERMANY 81
8.4.2 FRANCE 82
8.4.3 U.K. 82
8.4.4 REST OF THE WORLD (ROW) 83
8.4.5 BRAZIL 84
8.4.6 RUSSIA 85

9 GLOBAL AUTOMOTIVE TIRE, BY AFTERMARKET 86
9.1 INTRODUCTION 87
9.2 RADIAL TIRE 88
9.3 BIAS TIRE 89

10 COMPETITIVE LANDSCAPE 90
10.1 OVERVIEW 90
10.2 MARKET SHARE ANALYSIS, 2013 91
10.3 COMPETITIVE SITUATION AND TRENDS 92
10.4 BATTLE FOR MARKET SHARE: EXPANSION WAS THE KEY STRATEGY 93
10.5 EXPANSIONS 93
10.6 NEW PRODUCT LAUNCHES 94
10.7 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES 95
10.8 MERGERS & ACQUISITIONS 96
10.9 SUPPLY CONTRACT 97

11 COMPANY PROFILES 98
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
11.1 INTRODUCTION 98
11.2 THE BRIDGESTONE GROUP 100
11.3 CONTINENTAL GROUP 104
11.4 GOODYEAR TIRE AND RUBBER COMPANY 108
11.5 MICHELIN GROUP 112
11.6 PIRELLI & C. S.P.A. 115
11.7 SUMITOMO RUBBER INDUSTRIES, LTD. 118
11.8 HANKOOK TIRE CO. LTD. 121
11.9 YOKOHAMA RUBBER CO., LTD. 123
11.10 COOPER TIRE & RUBBER COMPANY 125
11.11 TOYO TIRE & RUBBER CO. LTD. 127
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

12 APPENDIX 130
12.1 KEY INSIGHTS FROM INDUSTRY EXPERTS 130
12.2 DISCUSSION GUIDE 130
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 132
12.4 AVAILABLE CUSTOMIZATIONS 132
12.5 RELATED REPORTS 133