FTTxサービス及び価格動向...市場調査レポートについてご紹介

1. Key findings 5
2. Methodology .. 6
2.1. General methodology of IDATE’s reports 6
2.2. Methodology specific to this report . 7
3. Different approaches depending on region . 8
3.1. Higher speeds in Asia-Pacific, gradual upgrading in Europe . 9
3.2. Bundles becoming increasingly widespread .. 10
3.3. Pricing differences remain between regions .. 11
4. The main differentiation criteria of FTTx offerings .. 12
4.1. Speed is still one of the key selling points for UFB players .. 12
4.1.1. Range of speeds offered varies from one region to another . 12
4.1.2. The specifics of speeds offered differs between operators 15
4.2. Innovative services and bundles: complementary business strategies 16
4.2.1. Video offering segmentation: a major focus for operators in English-speaking countries 16
4.2.2. Bundles are mainly based around video services .. 19
4.3. Stable prices, but still large discrepancies between regions 23

[Tables & Figures]
Table 1: Range of UFB speeds, UFB architecture and level of segmentation, in April 2014 13
Table 2: Comparison of broadband/UFB offerings and differentiation between technologies, in April 2014 . 14
Table 3: Change in speeds offered, March–April 2014 / mid-2013 15
Table 4: Symmetric and/or guaranteed speeds, in April 2014 . 16
Table 5: Triple play contents, in April 2014 20
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Figure 1: Geographical variations in FTTx speeds offered 9
Figure 2: Geographical variations in FTTx bundles offered 10
Figure 3: Average monthly price for triple play via FTTx at 100 Mbps, in April 2014 . 11
Figure 4: Themed packages from BT, Verizon, AT&T and Comcast . 17
Figure 5: Virgin Media: 7 questions to help users find the package best suited to their needs . 21
Figure 6: Examples of bundle customisation tools .. 22
Figure 7: Operators’ pricing strategy and speeds 23
Figure 8: Pricing strategy and size of TV offering 24