【レポートの概要（一部）】
※目次の詳細は下記PDFをご参照ください。
http://h-and-i.main.jp/market-report/IDATE/M14225IN2A_Smart_Toys_ToC.pdf
1. Executive Summary 5
2. Methodology & definitions . 6
2.1. General methodology of IDATE’s reports .. 6
2.2. Methodology specific to this report 7
3. Introduction: The Internet of Toys . 8
4. Smart toys: from Skylanders to NukoToys . 11
4.1. Industry context of smart toys .. 11
4.1.1. The smart toy market borrows from the toy and electronics sectors 11
4.1.2. Touch mobile devices and smart toys are forming a promising partnership. 13
4.1.3. The home consoles market.. 14
4.2. Skylanders: birth of a disruptive innovation 14
4.2.1. An innovative idea: bring connected toys and video games together… 14
4.2.2. The NFC standard makes the game ubiquitous … 15
4.2.3. A business model based on collectibles… 16
4.2.4. Results beyond all expectations… 17
4.3. Other forms of smart toys and their business models … 18
4.3.1. Board games, a particularly promising market segment… 18
4.3.2. The technological options for interfacing.. 22
4.3.3. Analysis of the business and pricing models being implemented. 22
4.4. Detailed description of a selection of smart toys 24
4.4.1. ‘AppMATes’ by Spin Masters 24
4.4.2. ‘Apptivity’ by Mattel… 25
4.4.3. The ‘iPawn’ and ‘appCards’ line of games by Jumbo … 26
4.4.4. The ‘zAPPed’ line of games by Hasbro 28
4.4.5. GameChanger and Verzis, new game platforms incorporating tablets and smartphones 29
4.4.6. The ‘Furby Boom’, interactive soft toy by Hasbro . 31
4.4.7. The ‘AppGear’ line of games by WowWee … 32
4.4.8. Interactive trading card games by NukoToys … 34
4.4.9. ‘Life of George’ by Lego … 35
4.4.10.’10 digits’ by Marbotic… 36
4.4.11.’Disney Infinity’.. 37
4.4.12.Prodigy . 39
4.4.13.PlayStation Wonderbook by Sony 40
4.4.14.’Kazooloo’ by Nordau Creative, on the fringes of smart toys 40
5. Challenges and market prospects … 42
5.1. Challenges along the value chain. 42
5.1.1. Development studios: constantly pursuing innovation.. 42
5.1.2. Publishers: creating an entirely new genre… 43
5.1.3. Toy manufacturers: exploiting their licences 43
5.2. Market outlook 44
【レポート販売概要】
■ タイトル：世界のスマートトイ（Smart Toy）市場：新ビデオゲーム市場■ 英文：Smart Toys - A new video game market segment
■ 発行日：2014年7月
■ 調査会社：IDATE
■ 商品コード：M14225IN2
■ 調査対象地域：グローバル
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