【レポートの概要（一部）】
※目次の詳細は下記PDFをご参照ください。
http://h-and-i.main.jp/market-report/IDATE/M14155SRA_OnlineAdvertising_ToC.pdf
1. The advertising market in figures 5
1.1. Value of the global online advertising market 6
1.2. Value of global online advertising market: regional / country breakdown 7
1.3. Value of global online advertising market: breakdown by format 8
1.4. [Mobile] Value of global online advertising market 9
1.5. [Mobile] Value of global online advertising market: regional / country breakdown 10
1.6. [Social] Value of global online advertising market 11
1.7. [OTT video] Value of global OTT video advertising market 12
1.8. Value of global RTB advertising market 13
2. The online advertising ecosystem 14
2.1. The overall advertising ecosystem 15
2.2. Overview of player shares in advertising market – worldwide 16
2.3. Focus on mobile advertising: breakdown by format and main players 17
2.4. Google 19
2.5. Facebook 20
2.6. Yahoo! 21
2.7. Microsoft 22
2.8. Focus: search advertising partnerships between the giants 23
2.9. Twitter 24
2.10. Amazon and Apple 25
2.11. Player positioning in terms of open/closed and mobile focus 26
2.12. Wrap-up on the giants: Different approaches by the various players 27
3. Main trends in online advertising and personal data use 28
3.1. The major trends overview 29
3.2. Technology trend: RTB 30
3.3. Technology trend: Re-targeting 31
3.4. RTB and re-targeting example: FBX (Facebook Exchange) 32
3.5. Business model trend: native ads 33
3.6. Business model trend: new data monetisation and exploitation strategies 34
3.7. Business model trend: new data exploitation models by telcos 35
3.8. Business model trend: examples of other players with data to exploit 36
3.9. Privacy trends: cookies 37
3.10. Privacy trends: The tussle over cookies and alternatives 38
3.11. Privacy trends: VRM 39
3.12. Privacy trends: Privacy paradox and usage 40
【レポート販売概要】
■ タイトル：世界のオンライン広告市場状況：検索広告、ディスプレイ広告、モバイル広告、RTB、SNS、ビデオ広告■ 英文：State of Online Advertising - Worldwide (Search, Display, Mobile, RTB, Social networking, Video)
■ 発行日：2014年8月
■ 調査会社：IDATE
■ 商品コード：M14155SR
■ 調査対象地域：グローバル
- 世界の小型風力タービン市場（2014-2018）About Small Wind Turbine Wind turbines convert wind energy into electrical or kinetic energy. Small wind turbines are used for the micro-generation of energy mainly to small-scale commercial customers and residential customers. The blades of small wind turbines are usually 2-8 m in diameter. These turbines can generate between 0.01 KW and 100 KW of power. Small wind turbines are used to meet small …
- 世界のコンテナ型データセンター市場：データセンター種類別/用途別/産業別/規模別分析Organizations requiring more data storage facility are looking for optimal solutions for increasing the current data center capacity or establishing the new data centers. Containerized data center offers a promising solution to this. It is available as complete plug and play solution with the entire data center components incorporated in it. It reduces the complexity of setting individual modules …
- ベタイン（Betaine）のグローバル市場（～2019）The betaine market serves to the feed manufacturers, cosmetic companies, energy sports drinks manufacturers, and pharmaceutical companies, who produce dietary and nutritional supplements. Betaine in dietary supplements contributes to a healthy metabolism and improves physical performance, especially strength, power, and muscle endurance. Nutritional value and multifunctional practices of betaine d …
- ポリメラーゼ連鎖反応（PCR法）の世界市場：PCR装置、PCR消耗品About PCR PCR as a molecular genetics technique is used to amplify and analyze nucleic acids. It is a very precise, specific, and accurate technique that can amplify a specific DNA target from a mixture of DNA molecules. The technique is prevalently used in a broad range of applications in research and diagnosis including genetic engineering, cloning, genotyping, sequencing, and disease diagnosis. …
- ソリッドステートクーリングの世界市場予測（～2024年）“OVERALL SOLID-STATE COOLING MARKET TO GROW AT CAGR OF 10.2% FROM 2019 TO 2024”The global solid-state cooling market is estimated to be valued at USD 395 million in 2019 and is projected to reach USD 641 million by 2024, at a CAGR of 10.2%. Major factors driving the solid-state cooling market growth include growing awareness of green energy and increasing focus on curbing greenhouse gas emissions, …
- ETS6103 (大うつ病性障害)：医薬品市場予測及び分析（～2023）ETS6103 (Major Depressive Disorder) - Forecast and Market Analysis to 2023 Summary Major depressive disorder (MDD) is one of the most common psychiatric diseases worldwide. The MDD market is a crowded and competitive market, with more than 30 marketed products available for the treatment of patients with MDD. The depression market is about to enter a dynamic phase with imminent patent expiries for …
- 勃起不全(Erectile Dysfunction)の治療薬パイプライン動向（2015年上半期版）Erectile Dysfunction - Pipeline Review, H1 2015 Summary Global Markets Direct’s, ‘Erectile Dysfunction - Pipeline Review, H1 2015’, provides an overview of the Erectile Dysfunction’s therapeutic pipeline. This report provides comprehensive information on the therapeutic development for Erectile Dysfunction, complete with comparative analysis at various stages, therapeutics assessment by drug targe …
- 変色性材料の世界市場機会In this report, n-tech (1) identifies and quantifies the key emerging opportunities for color-shifting materials, (2) offers guidance on where and how these smart materials will be used in the future and (3) profiles the leading firms who are shaping the color-shifting materials space. This report provides full coverage of smart chromic materials with an analysis of the latest technology developme …
- 学校向けERPソフトウェアの世界市場2015-2019School ERP software solutions ERP software refers to business management solutions that enable organizations integrate business operations, such as product planning, product development, manufacturing processes, inventory control, and distribution for optimal management. ERP software catering to the needs and requirements of schools has attracted the attention of the education sector. Various modu …
- Blackdog Resources Ltd.：石油・ガスの開発・生産動向及びコスト分析- Q3, 2013Blackdog Resources Ltd. Oil & Gas Exploration and Production Operations and Cost Analysis - Q3, 2013 Summary Blackdog Resources Ltd. Oil & Gas Exploration and Production Operations and Cost Analysis is the latest report from GlobalData, the industry analysis specialists, that offers comprehensive information on the operational and financial performance of the company. The report is an essential so …
- 商業用航空機非常用発電機の世界市場2019-2023About this market The increasing electric architecture in modern aircraft will drive the commercial aircraft emergency generators market growth in the forthcoming years. Advances in making aircraft more electric are paying dividends in terms of reduced wiring. Furthermore, the development of electric aircraft systems is showing significant improvements in RATs. Therefore, market vendors are focusi …
- マイクロ潅漑装置の世界市場2015-2022According to Stratistics MRC, the global micro irrigation systems market is estimated to be $2,579.3 million in 2015 and is expected to reach $8,427.1 million by 2022, growing at a CAGR of 18.4%. Increasing demand for food with rising population, favourable policies and regulatory framework by government, growing awareness for advanced agricultural technologies, enhancement in Crop Yield & Quality …
- 世界の水道IT市場動向（2012-2016）TechNavio's analysts forecast the Global Water IT market to grow at a CAGR of 35.98 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased need to conserve water. The Global Water IT market has also been witnessing the increase in government initiatives for water conservation. However, the high cost of various types of water IT products and se …
- STORZ MEDICAL AG：市場シェア分析STORZ MEDICAL AG Market Share Analysis Summary GlobalData’s new report, “STORZ MEDICAL AG Market Share Analysis” provides in-depth information on STORZ MEDICAL AG.’s market position in the lithotripter market. The report also provides data and information on the overall competitive landscape within the lithotripter market. The report is supplemented with global corporate-level profile with informa …
- BG Group plc：石油・ガスの開発・生産動向及びコスト分析– Q4, 2012BG Group plc Oil & Gas Exploration and Production Operations and Cost Analysis – Q4, 2012 Summary BG Group plc Oil & Gas Exploration and Production Operations and Cost Analysis is the latest report from GlobalData, the industry analysis specialists, that offers comprehensive information on the operational and financial performance of the company. The report is an essential source for key operation …
