ロイヤリティ管理の世界市場予測（～2021）：ソリューション種類別（顧客ロイヤリティ、人材定着、チャネルロイヤリティ）、導入種類別、企業規模別、産業別、地域別...市場調査レポートについてご紹介

1 Introduction (Page No. – 14)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 18)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary (Page No. – 27)

4 Premium Insights (Page No. – 32)
4.1 Attractive Market Opportunities in the Global Loyalty Management Market

5 Market Overview (Page No. – 36)
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Solution
5.2.2 By Deployment Type
5.2.3 By Organization Size
5.2.4 By Vertical
5.2.5 By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Rising Need for Competitive Differentiation to Increase Market Share
5.3.1.2 Frequent Shift of Consumer Demographic
5.3.1.3 Significant Rise in Mobile Technology
5.3.1.4 Increasing Focus of Loyalty Programs on Customer Segmentation
5.3.1.5 Increase in the Number of Cardholders and Use of Rewards Points as Cash
5.3.2 Restraints
5.3.2.1 Strict Government Rules and Regulations
5.3.3 Opportunities
5.3.3.1 Increased Application of Big Data and Machine Learning
5.3.3.2 Increasing Investments in Card Loyalty Systems Technology
5.3.3.3 Increased Sophistication of Online Reward Management Solutions
5.3.4 Challenges
5.3.4.1 Challenge to Choose Between Build, Buy, and Partner
5.3.4.2 Low Awareness About Benefits of Loyalty Programs

6 Industry Trends (Page No. – 44)
6.1 Introduction
6.2 Strategic Benchmarking

7 Global Loyalty Management Market, By Solution (Page No. – 46)
7.1 Introduction
7.2 Customer Loyalty
7.3 Employee Retention
7.4 Channel Loyalty

8 Global Loyalty Management Market, By Deployment Type (Page No. – 54)
8.1 Introduction
8.2 On-Premises
8.3 On-Demand

9 Global Loyalty Management Market, By Organization Size (Page No. – 58)
9.1 Introduction
9.2 Small & Medium-Sized Enterprises
9.3 Large Enterprises

10 Global Loyalty Management Market, By Vertical (Page No. – 62)
10.1 Introduction
10.2 Banking, Financial Services and Insurance (BFSI)
10.3 Travel & Hospitality
10.4 Retail & Consumer Goods
10.5 IT & Telecommunication
10.6 Media & Entertainment
10.7 Healthcare & Life Sciences
10.8 Manufacturing
10.9 Others

11 Regional Analysis (Page No. – 76)
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific
11.5 Middle East & Africa
11.6 Latin America

12 Competitive Landscape (Page No. – 92)
12.1 Overview
12.2 Loyalty Management: Vendor Analysis
12.3 Competitive Situation and Trends
12.3.1 New Product Launches/Developments
12.3.2 Acquisitions
12.3.3 Agreements, Partnerships, and Collaborations

13 Company Profiles (Page No. – 100)
(Overview, Products and Services, Financials, Strategy & Development)*
13.1 Introduction
13.2 Oracle Corporation
13.3 IBM Corporation
13.4 SAP SE
13.5 Aimia Inc.
13.6 Comarch
13.7 Bond Brand Loyalty
13.8 Brierley+Partners
13.9 Epsilon
13.10 ICF International, Inc.
13.11 Kobie Marketing, Inc.
13.12 Tibco Software
13.13 Maritz Holdings Inc.
13.14 Fidelity Information Services (FIS)
13.15 Microstrategy, Inc.
13.16 Lumata Group

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies

14 Appendix (Page No. – 137)
14.1 Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports
14.7 Author Details