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■ 英文：Insight Report: Insurers' Engagement with Social Media
■ 発行日：2015年3月22日
■ 調査会社：Timetric
■ 商品コード：IS0634MR
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
1 Executive Summary
2 Social Media in the Global Insurance Industry
2.1 Key Insights
2.2 Social Media Framework
2.3 Issues and Challenges
3 Use of Social Media in the Insurance Industry
3.1 Product Development
3.2 Sales and Marketing
3.3 Underwriting
3.4 Customer Service
3.5 Claims Management
3.6 Social Media for Internal Business Functions
4 Innovative Practices in Social Media
4.1 Nationwide – Capitalizing on Social Media to Improve Enterprise Communication
4.2 Genialloyd – Enhancing Customer Service through Social Media
4.3 Kroodle – The First Facebook-Based Insurance Initiative
4.4 Allstate – Successful Marketing Campaign Using Social Media
4.5 Unum – Interactive Communication for Increased Engagement
5 Appendix
5.1 Methodology
5.2 Contact Timetric
5.3 About Timetric
5.4 Timetric’s Services
5.5 Disclaimer
【レポート販売概要】
■ タイトル：保険業界におけるソーシャルメディアの活用■ 英文：Insight Report: Insurers' Engagement with Social Media
■ 発行日：2015年3月22日
■ 調査会社：Timetric
■ 商品コード：IS0634MR
■ 調査対象地域：グローバル
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