【レポートの概要（一部）】
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Global Mobile Service Market
06.2.1 Market Size and Forecast
06.3 Global Mobile VAS Market
06.3.1 Mobile VAS: An Overview
06.3.2 Market Size and Forecast
06.3.3 Mobile VAS Service Categories
06.4 Five Forces Analysis
07. Global Mobile VAS Market: Value Chain Analysis
08. Market Segmentation by Product
08.1 Global Mobile VAS Market Product Segmentation
09. Global Mobile Messaging Services Market
09.1 Global Mobile Messaging Services Market
09.1.1 Market Size and Forecast
09.2 Global Mobile Messaging Services Market by Product Segmentation
09.3 Global Mobile SMS Market
09.3.1 Market Size and Forecast
09.4 Global Mobile MMS Market
09.4.1 Market Size and Forecast
10. Global Mobile Internet Services Market
10.1 Global Mobile Internet Services Market
10.1.1 Market Size and Forecast
10.2 Global Mobile Internet Services Market by Product Segmentation
10.3 Global Mobile Email and IM Services Market
10.3.1 Market Size and Forecast
10.4 Global Mobile Advertising Services Market
10.4.1 Market Size and Forecast
10.5 Global Mobile Music Services Market
10.5.1 Market Size and Forecast
10.5.2 Market Segmentation
10.6 Global Mobile Commerce Services Market
10.6.1 Market Size and Forecast
10.7 Global Mobile LBS Market
10.7.1 Market Size and Forecast
10.8 Global Mobile Video Services Market
10.8.1 Market Size and Forecast
10.9 Global Mobile Image Services Market
10.9.1 Market Size and Forecast
10.10 Global Mobile Publication/Learning Services Market
10.10.1 Market Size and Forecast
11. Geographical Segmentation
11.1 Global Mobile VAS Market by Geographical Segmentation
11.2 Mobile VAS Market in the APAC Region
11.2.1 Market Size and Forecast
11.3 Mobile VAS Market in the Americas
11.3.1 Market Size and Forecast
11.4 Mobile VAS Market in EMEA Region
11.4.1 Market Size and Forecast
12. Key Emerging Economies
12.1 China
12.1.1 Market Size and Forecast
12.1.2 Mobile VAS Market Share
12.1.3 Major Driver
12.1.4 Major Challenge
12.1.5 Major Trend
12.2 Brazil
12.2.1 Market Size and Forecast
12.2.2 Mobile VAS Market Share
12.2.3 Major Driver
12.2.4 Major Challenge
12.2.5 Major Trend
12.3 Africa
12.3.1 Market Size and Forecast
12.3.2 Mobile VAS Market Share
12.3.3 Major Driver
12.3.4 Major Challenge
12.3.5 Major Trend
12.4 Russia
12.4.1 Market Size and Forecast
12.4.2 Mobile VAS Market Share
12.4.3 Major Driver
12.4.4 Major Challenge
12.4.5 Major Trend
12.5 India
12.5.1 Market Size and Forecast
12.5.2 Mobile VAS Market Share
12.5.3 Major Driver
12.5.4 Major Challenge
12.5.5 Major Trend
12.6 Mexico
12.6.1 Market Size and Forecast
12.6.2 Mobile VAS Market Share
12.6.3 Major Driver
12.6.4 Major Challenge
12.6.5 Major Trend
13. Buying Criteria
14. Market Growth Drivers
15. Drivers and their Impact
16. Market Challenges
17. Impact of Drivers and Challenges
18. Market Trends
19. Trends and their Impact
20. Vendor Landscape
20.1 Competitive Scenario
20.2 Other Prominent Vendors
21. Key Vendor Analysis
21.1 America Movil
21.1.1 Key Facts
21.1.2 Business Overview
21.1.3 Business Segmentation by Revenue 2013
21.1.4 Business Segmentation by Revenue 2012 and 2013
21.1.5 Geographical Segmentation by Revenue 2013
21.1.6 Recent Developments
21.1.7 SWOT Analysiss
21.2 Apple
21.2.1 Key Facts
21.2.2 Business Overview
21.2.3 Product Segmentation by Revenue 2013
21.2.4 Product Segmentation by Revenue 2012 and 2013
21.2.5 Geographical Segmentation by Revenue 2013
21.2.6 Business Strategy
21.2.7 Recent Developments
21.2.8 SWOT Analysis
21.3 AT&T
21.3.1 Key Facts
21.3.2 Business Overview
21.3.3 Business Segmentation by Revenue 2013
21.3.4 Business Segmentation by Revenue 2012 and 2013
21.3.5 Business Strategy
21.3.6 Recent Developments
21.3.7 SWOT Analysis
21.4 BlackBerry
21.4.1 Key Facts
21.4.2 Business Overview
21.4.3 Business Segmentation by Revenue 2014
21.4.4 Business Segmentation by Revenue 2013 and 2014
21.4.5 Geographical Segmentation by Revenue 2014
21.4.6 Business Strategy
21.4.7 Recent Developments
21.4.8 SWOT Analysis
21.5 CanvasM Technology
21.5.1 Key Facts
21.5.2 Business Overview
21.5.3 Product Offerings
21.5.4 Business Strategy
21.5.5 Recent Developments
21.5.6 SWOT Analysis
21.6 Comviva Technologies
21.6.1 Key Facts
21.6.2 Business Overview
21.6.3 Product Segmentation
21.6.4 Business Strategy
21.6.5 Recent Developments
21.6.6 SWOT Analysis
21.7 Google
21.7.1 Key Facts
21.7.2 Business Overview
21.7.3 Business Segmentation by Revenue 2013
21.7.4 Business Segmentation by Revenue 2012 and 2013
21.7.5 Geographical Segmentation by Revenue 2013
21.7.6 Business Strategy
21.7.7 Recent Developments
21.7.8 SWOT Analysis
21.8 InMobi
21.8.1 Key Facts
21.8.2 Business Overview
21.8.3 Key Products
21.8.4 Geographical Segmentation
21.8.5 Recent Developments
21.8.6 SWOT Analysis
21.9 KongZhong
21.9.1 Key Facts
21.9.2 Business Overview
21.9.3 Business Segmentation by Revenue 2013
21.9.4 Business Segmentation by Revenue 2012 and 2013
21.9.5 Geographical Segmentation by Revenue 2013
21.9.6 Business Strategy
21.9.7 Recent Developments
21.9.8 SWOT Analysis
21.10 OnMobile
21.10.1 Key Facts
21.10.2 Business Overview
21.10.3 Product Segmentation by Revenue 2014
21.10.4 Product Segmentation by Revenue 2012-2014
21.10.5 Geographical Segmentation by Revenue 2014
21.10.6 Recent Developments
21.10.7 SWOT Analysis
21.11 One97 Communications
21.11.1 Key Facts
21.11.2 Business Overview
21.11.3 Product Segmentation
21.11.4 Business Strategy
21.11.5 Recent Developments
21.11.6 SWOT Analysis
22. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Mobile VAS Market Coverage
Exhibit 3: Global Mobile Service Market 2013-2018 (US$ billion)
Exhibit 4: Global Mobile Service Market by Product Segmentation 2013
Exhibit 5: Global Mobile Service Market by Product Segmentation 2018
Exhibit 6: Mobile VAS
Exhibit 7: Global Mobile VAS Market 2013-2018 (US$ billion)
Exhibit 8: Comparison of Service Categories in Global Mobile VAS Market
Exhibit 9: Global Mobile VAS Value Chain
Exhibit 10: Global Mobile VAS Market Value Chain in Emerging Geographies
Exhibit 11: Global Mobile VAS Market Value Chain in Developed Economies
Exhibit 12: Global Mobile VAS Market by Product Segmentation
Exhibit 13: Global Mobile VAS Market by Product Segmentation 2013
Exhibit 14: Global Mobile VAS Market by Product Segmentation 2018
Exhibit 15: Global Mobile VAS Market by Product Segmentation 2013-2018 (US$ billion)
Exhibit 16: Global Mobile VAS Market by Product Segmentation 2013-2018
Exhibit 17: Global Mobile Messaging Services Market 2013-2018 (US$ billion)
Exhibit 18: Global Mobile Messaging Services Market by Product Segmentation
Exhibit 19: Global Mobile Messaging Services Market by Product Segmentation 2013
Exhibit 20: Global Mobile Messaging Services Market by Product Segmentation 2018
Exhibit 21: Global Mobile Messaging Services Market by Product Segmentation 2013-2018 (US$ billion)
Exhibit 22: Global Mobile Messaging Services Market by Product Segmentation 2013-2018
Exhibit 23: Global Mobile SMS Market 2013-2018 (US$ billion)
Exhibit 24: Global Mobile MMS Market 2013-2018 (US$ billion)
Exhibit 25: Global Mobile Internet Services Market 2013-2018 (US$ billion)
Exhibit 26: Global Mobile Internet Services Market by Product Segmentation
Exhibit 27: Global Mobile Internet Services Market by Product Segmentation 2013
Exhibit 28: Global Mobile Internet Services Market by Product Segmentation 2018
Exhibit 29: Global Mobile Internet Services Market by Product Segmentation 2013-2018 (US$ billion)
Exhibit 30: Global Mobile Internet Services Market by Product Segmentation 2013-2018
Exhibit 31: Global Mobile Email and IM Services Market 2013-2018 (US$ billion)
Exhibit 32: Global Mobile Email Application Users 2013-2018 (million)
Exhibit 33: Global IM Application User Accounts 2013-2018 (million)
Exhibit 34: Global Mobile Advertising Services Market 2013-2018 (US$ billion)
Exhibit 35: Mobile Internet Advertisement Market by Vendor Segmentation 2012-2014
Exhibit 36: Global Mobile Advertising Market by Geography 2012
Exhibit 37: Global Mobile Music Services Market 2013-2018 (US$ billion)
Exhibit 38: Global Mobile Music Services Market by Product Differentiation 2013-2018 (US$ billion)
Exhibit 39: Global Mobile Commerce Services Market 2013-2018 (US$ billion)
Exhibit 40: Global Mobile Money Users 2013-2018 (million)
Exhibit 41: Global Mobile LBS Market 2013-2018 (US$ billion)
Exhibit 42: Penetration of Mobile Broadband in Households in Different Countries 2013
Exhibit 43: Global LTE Network 2010
Exhibit 44: Global LTE Network 2013
Exhibit 45: Global Mobile Video Services Market 2013-2018 (US$ billion)
Exhibit 46: Mobile Video Share in Overall Online Video Watched in the US Q1 2012-Q4 2013
Exhibit 47: Global Mobile Image Services Market 2013-2018 (US$ billion)
Exhibit 48: Global Mobile Publication/Learning Services Market 2013-2018 (US$ billion)
Exhibit 49: Global Mobile VAS Market by Product Category 2013-2018 (US$ billion)
Exhibit 50: Global Mobile VAS Market by Product Category 2013-2018
Exhibit 51: Global Mobile VAS Market by Geographical Segmentation 2013
Exhibit 52: Global Mobile VAS Market by Geographical Segmentation 2018
Exhibit 53: Global Mobile VAS Market by Geographical Segmentation 2013-2018 (US$ billion)
Exhibit 54: Global Mobile VAS Market by Geographical Segmentation 2013-2018
Exhibit 55: Mobile VAS Market in the APAC Region 2013-2018 (US$ billion)
Exhibit 56: Mobile VAS Market in the Americas 2013-2018 (US$ billion)
Exhibit 57: Mobile VAS Market in the EMEA 2013-2018 (US$ billion)
Exhibit 58: Global Mobile VAS Market by Geography 2013-2018 (US$ billion)
Exhibit 59: Global Mobile VAS Market by Geography 2013-2018
Exhibit 60: Mobile VAS Market in China 2013-2018 (US$ billion)
Exhibit 61: Revenue Contribution of Mobile VAS in Mobile Service Market in China 2013
Exhibit 62: Mobile VAS Market in Brazil 2013-2018 (US$ billion)
Exhibit 63: Revenue Contribution of Mobile VAS in Mobile Service Market in Brazil 2013
Exhibit 64: Mobile VAS Market in Africa 2013-2018 (US$ billion)
Exhibit 65: Revenue Contribution of Mobile VAS in Mobile Service Market in Africa 2013
Exhibit 66: Mobile VAS Market in Russia 2013-2018 (US$ billion)
Exhibit 67: Revenue Contribution of Mobile VAS in Mobile Service Market in Russia 2013
Exhibit 68: Mobile VAS Market in India 2013-2018 (US$ billion)
Exhibit 69: Revenue Contribution of Mobile VAS in Mobile Service Market in India 2013
Exhibit 70: Mobile VAS Market in Mexico 2013-2018 (US$ billion)
Exhibit 71: Revenue Contribution of Mobile VAS in Mobile Service Market in Mexico 2013
Exhibit 72: Worldwide Smartphone Users 2013-2018 (billion)
Exhibit 73: Global Tablets Market 2013-2018 (million units)
Exhibit 74: Mobile VAS Penetration in Emerging Economies 2013
Exhibit 75: Global Mobile Broadband Subscriptions 2013 and 2012 (million)
Exhibit 76: Awareness Versus Usage of Mobile VAS on Mobile in India 2013
Exhibit 77: Mobile/Tablet Operating System Market Share 2013
Exhibit 78: Global LTE Deployment by Geography 2013
Exhibit 79: Market Shares of CIS, Africa, and Arab States in the Global Mobile Broadband Subscription Market 2013
Exhibit 80: Number of Mobile Payment Users by Geography 2009-2018 (million)
Exhibit 81: Global Mobile Games Market: Smartphones and Feature Phones vis-à-vis Tablets 2013-2018 (US$ billion)
Exhibit 82: Popularity of IM Mobile Applications in US, Brazil, South Africa, China, and Indonesia 2013
Exhibit 83: America Movil: Business Segmentation by Revenue 2013
Exhibit 84: America Movil: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 85: America Movil: Geographical Segmentation by Revenue 2013
Exhibit 86: Apple: Product Segmentation by Revenue 2013
Exhibit 87: Apple: Product Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 88: Apple: Geographical Segmentation by Revenue 2013
Exhibit 89: AT&T: Business Segmentation by Revenue 2013
Exhibit 90: AT&T: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 91: BlackBerry: Business Segmentation by Revenue 2014
Exhibit 92: BlackBerry: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
Exhibit 93: BlackBerry: Geographical Segmentation by Revenue 2014
Exhibit 94: CanvasM Technology: Product Offerings 2013
Exhibit 95: Comviva Technologies: Product Segmentation 2013
Exhibit 96: Google: Business Segmentation by Revenue 2013
Exhibit 97: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 98: Google: Geographical Segmentation by Revenue 2013
Exhibit 99: InMobi: Key Products
Exhibit 100: InMobi: Geographical Segmentation
Exhibit 101: KongZhong: Business Segmentation by Revenue 2013
Exhibit 102: KongZhong: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 103: KongZhong: Geographical Segmentation by Revenue 2013
Exhibit 104: OnMobile: Product Segmentation by Revenue 2014
Exhibit 105: OnMobile: Product Segmentation by Revenue 2012-2014
Exhibit 106: OnMobile: Geographical Segmentation by Revenue 2014
Exhibit 107: One97 Communications: Product Segmentation 2014
【レポート販売概要】
■ タイトル：世界のモバイル付加価値サービス(VAS)市場：メッセージング、広告、音楽、動画サービスなど■ 英文：Global Mobile Value-added Services (VAS) Market 2014-2018
■ 発行日：2014年8月27日
■ 調査会社：Technavio
■ 商品コード：IRTNTR4110
■ 調査対象地域：グローバル
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