【レポートの概要(一部)】
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATE’s reports
2.2. Methodology specific to this report
2.3. Definitions
3. Market structure & key factors
3.1. The connected TV market
3.1.1. Market background
3.1.2. The personal device segment
3.1.3. Connected TV ecosystem
3.2. Key technologies
4. Industry organisation and strategy
4.1. Consumer electronics companies
4.1.1. Television manufacturers
4.1.2. Makers of intermediate streaming and media devices
4.2. TV industry players
4.2.1. Content producers, broadcasters and pay-TV providers
4.2.2. Network operators and pay-TV providers
4.3. Internet companies
4.3.1. Internet giants
4.3.2. OTT pure-players’ VOD services
4.4. The distribution chain
4.5. Strategic analysis
4.5.1. TV market players
4.5.2. CE market players
4.5.3. Internet companies
5. Market scenarios for connected TV in 2025
5.1. Two core disruptions shaping the market between now and 2025
5.1.1. Rate of spending on IP networks and infrastructure
5.1.2. How much viewing becomes an individual pastime
5.2. Definition and qualification of the three scenarios for 2025
5.3. Impact of the three connected TV scenarios
【レポート販売概要】
■ タイトル:コネクティッド・テレビの世界市場動向■ 英文:Connected TV
- Who will come out on top?
■ 発行日:2015年6月
■ 調査会社:IDATE
■ 商品コード:IDATE506294
■ 調査対象地域:グローバル
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