【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Definitions
• Base year and forecast period
• Vendor segmentation
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by type
• Global video game advertising market by type
• Global interstitial video game advertising market
• Global reward-based video game advertising market
• Global banner video game advertising market
• Global native video game advertising market
• Global video game advertising market attractiveness by type
• Segment comparison analysis
PART 07: Market segmentation by genre
• Global video game advertising market by genre
• Global action video game advertising market
• Global FPS video game advertising market
• Global sports video game advertising market
• Global role-playing video game advertising market
• Global video game advertising market attractiveness by genre
• Segment comparison analysis
PART 08: Geographical segmentation
• Global video game advertising market by geography
• Video game advertising market in APAC
• Video game advertising market in Americas
• Video game advertising market in EMEA
• Video game advertising market attractiveness by geography
• Segment comparison analysis
PART 09: Key leading countries
• Key leading countries in video game advertising market
PART 10: Market drivers
• Effective communication of information
• Growing popularity of e-sports
• Improved measurement standards
PART 11: Impact of drivers
PART 12: Market challenges
• High adoption of ad-blocks
• Piracy in video games
• Heterogeneous audience
PART 13: Impact of drivers and challenges
PART 14: Market trends
• New environment for testing products
• Social media advertising for video games
• Increased female participation
PART 15: Vendor landscape
• Competitive scenario
• Key Vendors
• Other prominent vendors
PART 16: Explore Technavio
[List of Exhibits]
Exhibit 01: Segmentation of global video game advertising market
Exhibit 02: Global video game advertising market 2016-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global video game advertising market by type 2015
Exhibit 05: Global video game advertising market by type 2020
Exhibit 06: Global interstitial video game advertising market 2015-2020 ($ billions)
Exhibit 07: Global reward-based video game advertising market 2015-2020 ($ billions)
Exhibit 08: Top reasons for a smartphone gamer to make an in-app purchase in 2015
Exhibit 09: Global banner video game advertising market 2015-2020 ($ millions)
Exhibit 10: Global native video game advertising market 2015-2020 ($ billions)
Exhibit 11: Global video game advertising market attractiveness by type 2015-2020
Exhibit 12: Growth rates of global video game advertising market segments by revenue model 2015-2020 ($ billions)
Exhibit 13: CAGR comparison analysis of video game advertising market
Exhibit 14: Global video game advertising market by genre 2015
Exhibit 15: Global video game advertising market by genre 2020
Exhibit 16: Global action video game advertising market 2015-2020 ($ billions)
Exhibit 17: Global FPS video game advertising market 2015-2020 ($ billions)
Exhibit 18: Global sports video game advertising market 2016-2020 ($ billions)
Exhibit 19: Global role-playing video game advertising market 2015-2020 ($ billions)
Exhibit 20: Global video game advertising market attractiveness by genre 2015-2020
Exhibit 21: Growth rates of global video game advertising market segments by genre 2015-2020 ($ billions)
Exhibit 22: CAGR comparison analysis of video game advertising market
Exhibit 23: Global video game advertising market by geography 2015
Exhibit 24: Global video game advertising market by geography in 2020
Exhibit 25: Video game advertising market in APAC 2015-2020 ($ billions)
Exhibit 26: Video game advertising market in Americas 2015-2020 ($ billions)
Exhibit 27: Number of hard-core TV and desktop gamers in 2014
Exhibit 28: Video game advertising market in EMEA 2015-2020 ($ billions)
Exhibit 29: Video game advertising market attractiveness by geography 2015-2020
Exhibit 30: Growth rates of global video game advertising market by geography 2015-2020 ($ billions)
Exhibit 31: CAGR comparison analysis of video game advertising market by geography
Exhibit 32: Market share and revenue of top 10 countries in global video game advertising market 2015
Exhibit 33: Impact of drivers
Exhibit 34: Impact of drivers and challenges
Exhibit 35: Other prominent vendors
【レポート販売概要】
■ タイトル：ビデオゲーム広告の世界市場2016-2020■ 英文：Global Video Games Advertising Market 2016-2020
■ 発行日：2016年9月27日
■ 調査会社：Technavio
■ 商品コード：IRTNTR10291
■ 調査対象地域：グローバル
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