【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year and forecast period
• Vendor segmentation
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Global OTT devices and services market
• Five forces analysis
PART 06: Market segmentation by revenue model
• Global OTT devices and services market by revenue model
• Global OTT devices and services market by AVOD model
• Global OTT devices and services market by SVOD model
• Global OTT devices and services market by TVOD model
• OTT market attractiveness by revenue model
• Segment comparison analysis
PART 07: Market segmentation by type
• Global OTT devices and services market by type
• Global OTT devices and services market by videos
• Global OTT devices and services market by VoIP
• Global OTT devices and services market by text and images
• OTT market attractiveness by type
• Segment comparison analysis
PART 08: Geographical segmentation
• Global OTT devices and services market by geography
• OTT devices and services market in Americas
• OTT devices and services market in EMEA
• OTT devices and services market in APAC
• OTT market attractiveness by geography
• Segment comparison analysis
PART 09: Key leading countries
• Key leading countries in global OTT devices and services market
PART 10: Market drivers
• Increased time spent on OTT
• Growing production of in-house web series
• Increasing use of OTT on mobile devices
• High demand for time-shifted TV
PART 11: Impact of drivers
PART 12: Market challenges
• High popularity of free online video streaming
• Low scope of customer retention
• Reluctance of customers to spend on OTT services
• Less number of long-term subscriptions
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Emergence of video streaming devices
• Increased adoption of RTB
• Increased use of multiple DRMs in web browsers
PART 15: Vendor landscape
• Competitive scenario
• Amazon
• Apple
• Facebook
• Hulu
• Netflix
• Other prominent vendors
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
[List of Exhibits]
Exhibit 01: Market segmentation of global OTT devices and services market
Exhibit 02: Global OTT devices and services market ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global OTT devices and services market by revenue model 2015
Exhibit 05: Global OTT devices and services market by revenue model 2020
Exhibit 06: Global OTT devices and services market by AVOD model 2015-2020 ($ billions)
Exhibit 07: Global OTT devices and services market by SVOD model 2015-2020 ($ billions)
Exhibit 08: Global OTT devices and services market by TVOD model 2015-2020 ($ billions)
Exhibit 09: Global OTT market attractiveness by revenue model 2015-2020
Exhibit 10: Growth rates of global OTT market segments by revenue model 2015-2020 ($ billions)
Exhibit 11: CAGR comparison of global OTT devices and services market 2015-2020
Exhibit 12: Global OTT devices and services market by type 2015
Exhibit 13: Global OTT devices and services market by type 2020
Exhibit 14: Global OTT devices and services market by videos 2015-2020 ($ billions)
Exhibit 15: Global OTT devices and services market by VoIP 2015-2020 ($ billions)
Exhibit 16: Global OTT devices and services markets by text and images 2015-2020 ($ billions)
Exhibit 17: Global OTT market attractiveness by type 2015-2020
Exhibit 18: Growth rates of global OTT market segments by type of service 2015-2020 ($ billions)
Exhibit 19: CAGR comparison of OTT devices and services market by type
Exhibit 20: Global OTT devices and services market by geography 2015
Exhibit 21: Global OTT devices and services market by geography 2020
Exhibit 22: OTT devices and services market in Americas 2015-2020 ($ billions)
Exhibit 23: OTT devices and services market in EMEA 2015-2020 ($ billions)
Exhibit 24: OTT devices and services market in APAC 2015-2020 ($ billions)
Exhibit 25: OTT market attractiveness by geography 2015-2020
Exhibit 26: Growth rates of global OTT devices and services market segments by geography 2015-2020 ($ billions)
Exhibit 27: CAGR comparison of OTT devices and services market by geography
Exhibit 28: Top 10 countries in global OTT devices and services market in terms of revenue
Exhibit 29: Market share and revenue of top 10 countries in global OTT devices and services market 2015
Exhibit 30: Time spent on different modes of TV video content 2015 and 2020 (hours)
Exhibit 31: OTT media consumption through different connected devices 2015-2020
Exhibit 32: Impact of drivers
Exhibit 33: Impact of drivers and challenges
Exhibit 34: Other prominent vendors
【レポート販売概要】
■ タイトル：OTT端末・サービスの世界市場2016-2020■ 英文：Global OTT Devices and Services Market 2016-2020
■ 発行日：2016年9月29日
■ 調査会社：Technavio
■ 商品コード：IRTNTR9859
■ 調査対象地域：グローバル
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