【レポートの概要（一部）】
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
PART 06: Five forces analysis
• Five forces analysis
PART 07: Market segmentation by platform
• Mobile Internet services
• Mobile messaging services
PART 08: Mobile Internet services market segmentation by product
• Mobile commerce
• Mobile money
• Mobile LBS/advertising
• E-mail and IM
• Mobile music
• Mobile games
• Mobile video
• Mobile publication/learning
• Mobile image
PART 09: Mobile messaging services market segmentation by product
• SMS
• MMS
PART 10: Geographical segmentation
• APAC
• Americas
• EMEA
PART 11: Decision framework
PART 12: Drivers and challenges
• Market drivers
• Impact of drivers on key customer segments
• Market challenges
• Impact of challenges on key customer segments
PART 13: Market trends
• Adoption of location-enabled mobile VAS
• Increased use of mobile commerce
• Popularity of location-based games
• Increased adoption of IM applications
PART 14: Vendor landscape
• Competitive scenario
[List of Exhibits]
Exhibit 01: VAS value chain
Exhibit 02: Global LTE subscriptions 2015 by region (% share)
Exhibit 03:G network deployment 2015-2025
Exhibit 04: Global digital statistics for 2015 and 2020
Exhibit 05: Global percentage of subscribers using applications in smart devices 2016 (%)
Exhibit 06: Average time spent on online applications 2016
Exhibit 07: Global mobile VAS market 2016-2021 ($ billions)
Exhibit 08: Mobile operator revenues 2016-2021 ($ trillions)
Exhibit 09: Five forces analysis
Exhibit 10: Global mobile VAS market: Segmentation by platform 2016-2021 ($ billions)
Exhibit 11: Global mobile VAS market by platform in 2016 and 2021 (% share)
Exhibit 12: Global mobile VAS market by mobile Internet services 2016-2021 ($ billions)
Exhibit 13: Global mobile VAS market by mobile messaging services 2016-2021 ($ billions)
Exhibit 14: Global mobile Internet services market by product 2016-2021 ($ billions)
Exhibit 15: Global mobile Internet services market by mobile commerce 2016-2021 ($ billions)
Exhibit 16: Global mobile Internet services market by mobile money 2016-2021 ($ billions)
Exhibit 17: Global mobile Internet services market by mobile LBS/advertising segment 2016-2021 ($ billions)
Exhibit 18: Global mobile Internet services market by e-mail and IM segment 2016-2021 ($ billions)
Exhibit 19: Global mobile Internet services market by mobile music segment 2016-2021 ($ billions)
Exhibit 20: Global mobile Internet services market by mobile games segment 2016-2021 ($ billions)
Exhibit 21: Global mobile Internet services market by mobile video 2016-2021 ($ billions)
Exhibit 22: Global mobile Internet services market by mobile publication/learning 2016-2021 ($ billions)
Exhibit 23: Global mobile Internet services market by mobile image segment 2016-2021 ($ billions)
Exhibit 24: Global mobile messaging services market: Segmentation by product 2016-2021 ($ billions)
Exhibit 25: Global mobile messaging services market by product in 2016 and 2021 (% share)
Exhibit 26: Global mobile messaging services market by SMS 2016-2021 ($ billions)
Exhibit 27: Global mobile messaging services market by MMS segment 2016-2021 ($ billions)
Exhibit 28: Global mobile VAS market: Segmentation by geography 2016-2021 ($ billions)
Exhibit 29: Global mobile VAS market by geography in 2016 and 2021 (% share)
Exhibit 30: Mobile VAS market in APAC 2016-2021 ($ billions)
Exhibit 31: Mobile VAS market in Americas 2016-2021 ($ billions)
Exhibit 32: Mobile VAS market in EMEA 2016-2021 ($ billions)
Exhibit 33: Global mobile computing devices market 2016-2021 (billion units)
Exhibit 34: Mobile broadband subscriptions by the end of 2016 (millions)
Exhibit 35: Impact of drivers
Exhibit 36: Impact of challenges
Exhibit 37: Percentage of Internet users noticing ads on smartphones in the US 2011-2015
Exhibit 38: Other prominent vendors
【レポート販売概要】
■ タイトル：モバイルVASの世界市場■ 英文：Global Mobile Value-Added Services (VAS) Market 2017-2021
■ 発行日：2017年4月26日
■ 調査会社：Technavio
■ 商品コード：IRTNTR11369
■ 調査対象地域：グローバル
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