【レポートの概要（一部）】
Table of Contents
PART 01: Executive summary
PART 02: Research Methodology
PART 03: Introduction
• Key market highlights
PART 04: Market landscape
• Market overview
• Market developments
PART 05: Market size and forecast
• Global marketing cloud platform market
PART 06: Market segmentation by deployment models
• Global marketing cloud platform market by deployment models
PART 07: Market segmentation by end-user
• Market size and forecast
PART 08: Geographical segmentation
• Geographical segmentation
• Americas
• Europe
• APAC
PART 09: Market drivers
• Growing volume of data
• Rise in use of content marketing
• Increased use of social media marketing
• Growing need for improved customer digital experience
PART 10: Impact of drivers
PART 11: Market challenges
• Data privacy and security concerns
• Bandwidth and connectivity issues
• System integration issues
• High cost of marketing cloud platform
PART 12: Impact of drivers and challenges
PART 13: Market trends
• Increased adoption of analytics in marketing cloud platform
• Emergence of mobile marketing platform
• Emergence of location-based marketing
PART 14: Buying criteria
• Buying criteria
PART 15: Five forces analysis
• Five forces analysis
PART 16: Vendor landscape
• Competitive landscape
• Vendor matrix
• Other prominent vendors
PART 17: Key vendor profiles
• Adobe Systems
• Oracle
• Salesforce.com
• IBM
PART 18: Appendix
• List of abbreviations
PART 19: Explore Technavio
[List of Exhibits]
Exhibit 01: Overview of global marketing cloud platform market
Exhibit 02: Global marketing cloud platform market 2016-2021 ($ billions)
Exhibit 03: Global marketing cloud platform market by deployment models 2016
Exhibit 04: Global marketing cloud platform market by deployment models 2016-2021 ($ billions)
Exhibit 05: Global marketing cloud platform market: Segmentation by end-users 2016
Exhibit 06: Global marketing cloud platform market segmentation by end-users 2016-2021 ($ billions)
Exhibit 07: Global marketing cloud platform market by geography 2016
Exhibit 08: Global marketing cloud platform market by geography 2021
Exhibit 09: Global marketing cloud platform market by geography 2016-2021 ($ billions)
Exhibit 10: Number of internet users in APAC 2016-2020
Exhibit 11: Impact of drivers
Exhibit 12: Cost of marketing cloud platform as provided by various vendors ($)
Exhibit 13: Impact of drivers and challenges
Exhibit 14: Buying criteria for marketing cloud platform
Exhibit 15: Five forces analysis
Exhibit 16: Competitive differentiators for vendors
Exhibit 17: Vendor matrix: Features of marketing cloud platform
Exhibit 18: Vendor matrix: End-users of marketing cloud platform
Exhibit 19: Other prominent vendors
Exhibit 20: Recent developments
Exhibit 21: Recent developments
Exhibit 22: Recent developments
Exhibit 23: Recent developments
【レポート販売概要】
■ タイトル：マーケティング・クラウド・プラットフォームの世界市場2017-2021■ 英文：Global Marketing Cloud Platform Market 2017-2021
■ 発行日：2017年1月27日
■ 調査会社：Technavio
■ 商品コード：IRTNTR11733
■ 調査対象地域：グローバル
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