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■ 英文：Life Cycle Management Strategies - Optimizing revenues and defending generic competition
■ 発行日：2015年7月2日
■ 調査会社：CBR Pharma Insights
■ 商品コード：GBI059CBR
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
Executive Summary
Introduction
Overview of Product Life Cycle
Product Life Cycle Curve
Objectives of Life Cycle Management (LCM)
Classification and Benefits of LCM Strategies
Strategic Planning for LCM
Factors Impacting Choice of LCM Strategies
Developmental Strategies
Indication Expansion/Sequencing and Repositioning
Patient Subpopulations and Personalized Medicine
Reformulation
New Dosage Forms
New Route of Administration
Special Cases
New Dosage Strengths and Regimen
Fixed-Dose Combination and Co-packaging
Next Generation Products and Modified Chemistry
Metabolites
Chiral Switching
Polymorphs
Multiple Developmental Strategy Approach
Commercial Strategies
Rx-to-OTC/BTC Switch
Geographical Expansion
Pricing Strategy and Tactics
Pricing Strategy for Targeting Multiple Indications
Coupons
Co-pay Cards
Awareness, Brand Loyalty and Service Programs
Regulatory and Legal Strategies
Authorized Generics
Legal Defense and Pay for Delay
Citizen’s Petition
Patent Term Extension and Market Exclusivity
The Pharmaceutical Pipeline and LCM
Successful Implementation of LCM Strategies
Appendix
【レポート販売概要】
■ タイトル：グローバル製薬市場におけるライフサイクル管理（LCM）戦略■ 英文：Life Cycle Management Strategies - Optimizing revenues and defending generic competition
■ 発行日：2015年7月2日
■ 調査会社：CBR Pharma Insights
■ 商品コード：GBI059CBR
■ 調査対象地域：グローバル
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