グローバル食品/飲料/ケア製品市場におけるイノベーション戦略:新手法、事例分析...市場調査レポートについてご紹介

【英文タイトル】Innovation Strategies: New techniques and best practice case studies in Food, Drink, and Personal Care

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【レポートの概要(一部)】

- Introduction and methodology
– Why understanding the consumer need states behind new product development is important
– Canadean has identified four key ways in which NPD is being aligned with consumer need states
– Break from the norm
– No trade-off
– Image is everything
– Offering something extra


【レポート販売概要】

■ タイトル:グローバル食品/飲料/ケア製品市場におけるイノベーション戦略:新手法、事例分析
■ 英文:Innovation Strategies: New techniques and best practice case studies in Food, Drink, and Personal Care
■ 発行日:2014年9月9日
■ 調査会社:Canadean
■ 商品コード:CS0603IS
■ 調査対象地域:グローバル
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