【レポートの概要（一部）】
EXECUTIVE SUMMARY 5
INTRODUCTION 6
WHAT IS BIG DATA? 6
Volume 7
Variety 7
Velocity 7
BIG DATA CATEGORIES 7
Structured Big Data 7
Un-structured data 7
Semi-structured data 7
DATA MINING 8
Data mining techniques 8
DATA WAREHOUSING 8
IMPORTANCE OF BIG DATA 9
Pattern Discovery 9
Decision Making 9
Process Invention 10
Increasing Revenue 10
BIG DATA GROWTH DRIVERS 10
Awareness 10
Software 10
Services 10
Investment 10
BIG DATA CHALLENGES 10
Data Challenges 11
Process Challenges 11
Management Challenges 12
BIG DATA TECHNOLOGY 12
Sensors 12
Computer networks 12
Data storage 12
Cluster computer systems 12
Cloud computing facilities 13
Data analysis algorithms 13
OVERVIEW OF CRM SYSTEMS 14
WHAT IS CRM? 14
BENEFITS OF CRM 15
Strong Focus on Customer 15
Complete View of Customer Information 15
Discovering Potential 16
Realistic Market Potential 16
CRM AND BIG DATA 16
CRM DRIVING FACTORS 17
Social CRM 17
Mobile Technology 18
Knowing Customers 19
Collaboration 19
Affordability and Scalability 19
CHALLENGES OF BIG DATA IN CRM 20
Customers 20
Enhancing Logistics 20
Personalization 21
Cost for Small Businesses 21
COMPANIES AND SOLUTIONS OF BIG DATA IN CRM 22
CRM SYSTEMS FOR SMALL BUSINESSES 22
Zoho 22
CRM SYSTEMS FOR LARGE BUSINESSES 23
Microsoft 23
Microsoft Dynamics and Big Data 24
IBM 25
Moving to Social Selling 25
Oracle 26
Oracle’s Siebel CRM 27
Oracle Social CRM 28
SalesLogix 28
Avanade 30
Hexware 31
Cegedim 31
Ecenta 32
SAP Business Communications Management 32
WorkDigital 32
CRM Graph 32
MetaSoftTech Solutions 33
FUTURE TRENDS AND MARKET OUTLOOK 34
GROWTH OF CONTEXT SERVICES 34
REAL REAL-TIME CUSTOMER INTELLIGENCE 34
TV WILL BECOME THE NEXT BIG CHANNEL IN CUSTOMER ENGAGEMENT 34
VIRTUAL MEETINGS WILL CHANGE THE WAY PEOPLE DO BUSINESS 35
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FIGURE 1 – BIG DATA 6
FIGURE 2 ? GROWTH OF DATA ELEMENTS 9
FIGURE 3 – CRM SYSTEM ELEMENTS 15
FIGURE 4 – TRANSITION FROM TRADITIONAL CRM TO SOCIAL CRM 18
FIGURE 5 – ZOHO CRM 22
FIGURE 6 – MICROSOFT DYNAMICS CRM 24
FIGURE 7 ? SUGARCRM MULTI-PLATFORM CRM SOLUTION 26
FIGURE 8 – SIEBEL ORACLE CRM 27
FIGURE 9 – SALESLOGIX CRM 29
【レポート販売概要】
■ タイトル：CRMにおけるビックデータ（Big Data in Customer Relationship Management (CRM)）■ 発行日：2013年8月27日
■ 調査会社：Mind Commerce
■ 商品コード：MCM31221039
■ 調査対象地域：グローバル
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