【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.4 YEARS CONSIDERED FOR THE STUDY 17
1.5 CURRENCY CONSIDERED 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakdown of primaries 21
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 24
2.3 RESEARCH ASSUMPTIONS 26
2.4 LIMITATIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE COGNITIVE ANALYTICS MARKET 33
4.2 COGNITIVE ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 34
4.3 COGNITIVE ANALYTICS MARKET, BY INDUSTRY AND REGION 35
4.4 COGNITIVE ANALYTICS MARKET: PROFESSIONAL SERVICES, BY REGION 35
5 MARKET OVERVIEW AND INDUSTRY TRENDS 36
5.1 INTRODUCTION 36
5.2 MARKET DYNAMICS 36
5.2.1 DRIVERS 37
5.2.1.1 Rise in adoption of cognitive computing technology 37
5.2.1.2 Increasing volume of complex data 37
5.2.1.3 Introduction of advanced analytics techniques 37
5.2.2 RESTRAINTS 37
5.2.2.1 Lack of trust in technology 37
5.2.2.2 Complex analytical process 38
5.2.3 OPPORTUNITIES 38
5.2.3.1 Increasing adoption of cloud technology 38
5.2.3.2 Higher adoption by SMEs 38
5.2.4 CHALLENGES 39
5.2.4.1 Lack of skilled workforce 39
5.2.4.2 Managing data quality and safety 39
5.3 INDUSTRY TRENDS 39
5.3.1 COGNITIVE ANALYTICS USE CASES 39
5.3.1.1 Use case 1: Biomedical research (healthcare and life sciences) 39
5.3.1.2 Use case 2: Customer experience management (retail and consumer goods) 40
5.3.1.3 Use case 3: Predictive modeling (online advertising and eCommerce) 41
5.3.1.4 Use case 4: Inventory management (manufacturing) 41
5.3.1.5 Use case 5: Web security (oil and gas) 42
5.3.1.6 Use case 6: Data discovery and advisory (banking and financial services) 43
5.3.2 TOP TRENDS IN THE COGNITIVE ANALYTICS MARKET 43
5.3.2.1 Rapid adoption of cognitive-enabled virtual assistants 43
5.3.2.2 Personalized services 43
5.3.2.3 Major opportunities for the adoption of cognitive analytics in healthcare 44
5.3.2.4 Demand for highly comprehensive, legal, regulatory, and policy frameworks is driving the adoption of cognitive analytics 44
5.3.3 INVESTMENT SCENARIO IN THE COGNITIVE ANALYTICS MARKET 45
5.3.3.1 Recent key investments in the cognitive analytics market 45
6 COGNITIVE ANALYTICS MARKET ANALYSIS, BY APPLICATION 48
6.1 INTRODUCTION 49
6.2 ASSET MAINTENANCE 50
6.3 FRAUD AND RISK MANAGEMENT 51
6.4 CUSTOMER ANALYSIS AND PERSONALIZATION 52
6.5 SALES AND MARKETING MANAGEMENT 53
6.6 SUPPLY CHAIN MANAGEMENT 53
6.7 OTHERS 54
7 COGNITIVE ANALYTICS MARKET ANALYSIS, BY COMPONENT 56
7.1 INTRODUCTION 57
7.2 TOOLS 58
7.3 SERVICES 58
7.3.1 PROFESSIONAL SERVICES 60
7.3.1.1 Deployment and integration 61
7.3.1.2 Support and maintenance 61
7.3.1.3 Consulting services 62
7.3.2 MANAGED SERVICES 63
8 COGNITIVE ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 64
8.1 INTRODUCTION 65
8.2 ON-PREMISES 66
8.3 ON-DEMAND 66
9 COGNITIVE ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 68
9.2 INTRODUCTION 69
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 70
9.4 LARGE ENTERPRISES 70
10 COGNITIVE ANALYTICS MARKET ANALYSIS, BY INDUSTRY 72
10.1 INTRODUCTION 73
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 74
10.3 HEALTHCARE AND LIFE SCIENCES 75
10.4 MANUFACTURING 75
10.5 RETAIL AND CONSUMER GOODS 76
10.6 ENERGY AND UTILITIES 77
10.7 TELECOMMUNICATIONS AND IT 77
10.8 TRANSPORTATION AND LOGISTICS 78
10.9 GOVERNMENT AND DEFENSE 79
10.10 MEDIA AND ENTERTAINMENT 79
10.11 OTHERS 80
11 GEOGRAPHIC ANALYSIS 81
11.1 INTRODUCTION 82
11.2 NORTH AMERICA 84
11.2.1 BY COUNTRY 84
11.2.1.1 United States 84
11.2.1.2 Canada 84
11.2.2 NORTH AMERICA, BY COMPONENT 85
11.2.3 NORTH AMERICA, BY SERVICE 86
11.2.4 NORTH AMERICA, BY PROFESSIONAL SERVICE 86
11.2.5 NORTH AMERICA, BY APPLICATION 87
11.2.6 NORTH AMERICA, BY DEPLOYMENT MODEL 87
11.2.7 NORTH AMERICA, BY ORGANIZATION SIZE 88
11.2.8 NORTH AMERICA, BY INDUSTRY 88
11.3 EUROPE 89
11.3.1 BY COUNTRY 89
11.3.1.1 United Kingdom 89
11.3.1.2 Germany 89
11.3.1.3 France 89
11.3.1.4 Rest of Europe 89
11.3.2 EUROPE, BY COMPONENT 89
11.3.3 EUROPE, BY SERVICE 90
11.3.4 EUROPE, BY PROFESSIONAL SERVICE 90
11.3.5 EUROPE, BY APPLICATION 91
11.3.6 EUROPE, BY DEPLOYMENT MODEL 91
11.3.7 EUROPE, BY ORGANIZATION SIZE 92
11.3.8 EUROPE, BY INDUSTRY 92
11.4 ASIA PACIFIC 93
11.4.1 BY COUNTRY 93
11.4.1.1 China 93
11.4.1.2 Japan 93
11.4.1.3 Australia 93
11.4.1.4 India 94
11.4.1.5 Rest of APAC 94
11.4.2 ASIA PACIFIC, BY COMPONENT 95
11.4.3 ASIA PACIFIC, BY SERVICE 95
11.4.4 ASIA PACIFIC, BY PROFESSIONAL SERVICE 95
11.4.5 ASIA PACIFIC, BY APPLICATION 96
11.4.6 ASIA PACIFIC, BY DEPLOYMENT MODEL 96
11.4.7 ASIA PACIFIC, BY ORGANIZATION SIZE 97
11.4.8 ASIA PACIFIC, BY INDUSTRY 97
11.5 LATIN AMERICA 98
11.5.1 BY COUNTRY 98
11.5.1.1 Mexico 98
11.5.1.2 Brazil 98
11.5.1.3 Rest of Latin America 98
11.5.2 LATIN AMERICA, BY COMPONENT 98
11.5.3 LATIN AMERICA, BY SERVICE 99
11.5.4 LATIN AMERICA, BY PROFESSIONAL SERVICE 99
11.5.5 LATIN AMERICA, BY APPLICATION 100
11.5.6 LATIN AMERICA, BY DEPLOYMENT MODEL 100
11.5.7 LATIN AMERICA, BY ORGANIZATION SIZE 101
11.5.8 LATIN AMERICA, BY INDUSTRY 101
11.6 MIDDLE EAST AND AFRICA 102
11.6.1 BY COUNTRY 102
11.6.1.1 Middle East 102
11.6.1.2 Africa 102
11.6.2 MIDDLE EAST AND AFRICA, BY COMPONENT 102
11.6.3 MIDDLE EAST AND AFRICA, BY SERVICE 103
11.6.4 MIDDLE EAST AND AFRICA, BY PROFESSIONAL SERVICE 103
11.6.5 MIDDLE EAST AND AFRICA, BY APPLICATION 104
11.6.6 MIDDLE EAST AND AFRICA, BY DEPLOYMENT MODEL 104
11.6.7 MIDDLE EAST AND AFRICA, BY ORGANIZATION SIZE 105
11.6.8 MIDDLE EAST AND AFRICA, BY INDUSTRY 105
12 COMPANY PROFILES 106
(Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments)*
12.1 IBM 106
12.2 AMAZON WEB SERVICES 112
12.3 GOOGLE 115
12.4 MICROSOFT 117
12.5 ORACLE 120
12.6 SAS INSTITUTE 124
12.7 INTEL 127
12.8 CISCO SYSTEMS 130
12.9 NOKIA 133
12.10 HPE 136
12.11 NUANCE COMMUNICATIONS 139
12.12 IPSOFT 142
12.13 NARRATIVE SCIENCE 145
12.14 SINEQUA 148
12.15 PERSADO 151
*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments might not be captured in case of unlisted companies.
13 APPENDIX 153
13.1 INSIGHTS OF INDUSTRY EXPERTS 153
13.3 DISCUSSION GUIDE 154
13.4 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 157
13.5 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 159
13.6 AVAILABLE CUSTOMIZATION 161
13.7 RELATED REPORTS 161
13.8 AUTHOR DETAILS 162
【レポート販売概要】
■ タイトル：コグニティブ・アナリティクスの世界市場予測（～2022年）■ 英文：Cognitive Analytics Market by Application (Fraud and Risk Management, Customer Analysis and Personalization, and Sales and Marketing Management), Component, Deployment Model, Organization Size, Industry, and Region - Global Forecast to 2022
■ 発行日：2017年11月2日
■ 調査会社：MarketsandMarkets
■ 商品コード：TC-5702
■ 調査対象地域：グローバル
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