世界のデジタルメディア市場:モバイル及びオンラインエンターテインメント動向...市場調査レポートについてご紹介

【英文タイトル】Global Digital Media - Mobile and Online Entertainment Trends

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【レポートの概要(一部)】

1. Digital Developments Changed Traditional Global Media Industry
1.1 The digital economy – what is at stake for you?
1.2 Advertising important to media industry
1.3 Collapse of the traditional media industry
1.4 Market insights
1.4.1 From calls to applications
1.4.2 Expect delays and roadblocks
1.4.3 Fragmentation, consolidation, mergers and acquisitions
1.4.4 Where are the new opportunities?
1.4.5 Think international
1.4.6 Media and Telcos adapting business to the new Digital Economy
1.4.7 Copyright and the Internet back in the Spotlight
1.5 Whatever happened to media convergence?
1.5.1 Convergence substitution
1.5.2 New business models for media content required
1.6 Media companies need to disaggregate and rebuild
1.6.1 Brand key in online media
1.7 The challenges for newspaper publishing
1.8 Brief case study: The book publishing industry
1.8.1 Digital e-readers/e-books
1.9 The anomaly of the mass media
1.9.1 Analysis of media trends
2. Insights into Apps, Social Networks, Entertainment and Gaming Trends
2.1 Apps, Entertainment, Social Networks and Gaming
2.1.1 Portals or Apps?
2.1.2 Mobile apps insights
2.1.3 Social networks
2.1.4 Mobile photo-messaging
2.1.5 Online and mobile gaming
2.1.6 Online and mobile gambling
2.1.7 Online and mobile music
2.1.8 Advertising – a key revenue source
2.2 Mobile Media – Messaging Services and Messaging Apps Insights
2.2.1 Mobile messaging insights
2.2.2 The declining SMS market
2.2.3 Mobile photo-messaging and self destruction
2.2.4 Email/mobile email
2.2.5 Unified Communications (UC)
2.2.6 Unstructured Supplementary Service Data (USSD)
2.2.7 Big Data and the messaging/UC segment
3. Insights into Online Video Streaming, IVOD and Mobile TV
3.1 The power of online video media
3.1.1 Introduction
3.1.2 Online video key statistics
3.1.3 Online video media versus IPTV
3.1.4 Advantages of online video media
3.2 Internet Video-On-Demand (iVoD)
3.2.1 Walt Disney and Apple launch cloud service in 2014
3.3 Industry insights
3.3.1 OTT services will also drive iVoD
3.3.2 TV shows on the Internet
3.3.3 TV Everywhere (TVE) and multi-screens
3.3.4 Video Content Delivery Network (CDN) services
3.3.5 Geo-blocking
3.3.6 Copyright and the Internet back in the Spotlight
3.4 Brief case studies
3.4.1 Netflix
3.4.2 YouTube
3.5 Mobile TV/video comms
3.5.1 On-demand mobile TV
3.5.2 Broadcast mobile TV
3.5.3 Mobile TV market summary
3.5.4 Smartphones and mobile TV
3.6 Conclusion: The future of video in telecoms
4. Insights into IPTV, Smart TV, Pay TV and Digital TV
4.1 Broadcasting changing beyond recognition
4.1.1 Chromecast set to revolutionise the TV
4.1.2 Cloud computing and broadcasting
4.1.3 Move towards channel unbundling
4.2 Digital TV
4.2.1 Digital TV market overview
4.2.2 Other key trends
4.3 Pay TV
4.4 Cable TV
4.5 HDTV
4.5.1 HDTV market overview
4.5.2 Ultra-HD/4K TV
4.5.3 BitTorrent’s deal with CE manufacturers
4.5.4 3D TV
4.6 IPTV revolution
4.6.1 IPTV market statistics
4.6.2 Customer video demand killed by the video supply industry
4.6.3 IPTV+RF
4.7 The Smart or Connected TV
4.7.1 Introduction
4.7.2 Smart TV threatens broadcasters
4.7.3 The gigabyte household needs FttH access
4.8 Brief case study: YouView
4.9 Waiting for the next generation of smart TVs
5. Digital Advertising and Marketing Insights
5.1 Advertising and Marketing in the Digital Age
5.1.1 Market summary
5.1.2 Market insights
5.1.3 Internet media companies – selected insights
5.1.4 Key online advertising categories
5.1.5 A multi-screen approach gains attention
5.1.6 Consumers react to privacy misuse by Internet companies
5.2 WhatsApp and Permission Based Marketing
5.2.1 Permission based: 65% of residential New Media market by 2020
5.2.2 Vendor Relationship Management and the Intention Economy
5.2.3 Global advertising market overview in statistics
5.2.4 Banners and SPAM were the Ford T-models
5.2.5 Permission-based marketing
5.2.6 Customer Relationship Management (CRM)
5.2.7 WhatsApp Messenger
6. Regional Overviews
6.1 North America
6.1.1 Mobile TV
6.1.2 Messaging services
6.2 Latin America
6.2.1 Messaging Services
6.2.2 Mobile gaming
6.3 Europe
6.3.1 Mobile TV
6.3.2 Messaging Services
6.3.3 Mobile gaming
6.4 Africa
6.4.1 Ghana
6.4.2 Libya
6.4.3 South Africa
6.4.4 Egypt
6.4.5 Nigeria
6.5 Middle East
6.5.1 Overview
6.6 Asia
6.6.1 Overview
6.6.2 China
6.6.3 South Korea
6.6.4 Japan
6.6.5 Hong Kong
6.6.6 India
6.6.7 Indonesia
6.6.8 Singapore
6.6.9 Malaysia
6.6.10 Thailand
6.7 Pacific Region
6.7.1 Australia Overview
6.7.2 Australia – gaming and gambling trends
6.7.3 Australia- digital music
6.7.4 Australia – social network trends
6.7.5 Australia mobile TV trends
6.7.6 New Zealand
Table 1 – Global advertising spending- all mediums – 2010 – 2015
Table 2 – Top ten countries by digital advertising spend per Internet user – 2013
Table 3 – Global online advertising spend – 2012 – 2014
Table 4 – Global advertising spending market share by major types – 2013; 2015
Table 5 – Most popular formats for receiving news in the USA – 2013
Table 6 – Growth of e-reader sales – 2009 – 2013
Table 7 – Global – mobile entertainment revenues – 2011 – 2017
Table 8 – Global – leading app store competitors
Table 9 – Global fastest growing apps – 2013
Table 10 – Global –social network market share – March 2013
Table 11 – Global – subscribers to key social networks – 2014
Table 12 – Global digital music revenue – 2007 – 2013
Table 13 – Worldwide number of email users – 2009 – 2014
Table 14 – Global CAGR for key online service platforms – 2012 – 2017
Table 15 – Global revenue from online TV and video – 2012; 2013; 2018
Table 16 – Netflix total and international subscribers – 2012; 2013
Table 17 – Online video unique visitors – top online video properties in the US – Various months – 2010 – 2013
Table 18 – Global mobile TV subscribers – 2009 – 2014
Table 19 – Global – digital TV households – 2009 – 2014
Table 20 –Global – digital TV penetration market share – 2006; 2009; 2012; 2016
Table 21 – Top 8 countries – pay TV subscribers – 2013
Table 22 – Global – number of HDTV households – 2009; 2012; 2015; 2017
Table 23 – Global – Number of 4K TV households – 2013; 2018
Table 24 – Global IPTV subscribers – 2010 – 2014
Table 25 – Global advertising spending- all mediums – 2010 – 2015
Table 26 – Top ten countries by digital advertising spend per Internet user – 2013
Table 27 – Global online advertising spend – 2012 – 2014
Table 28 – Global advertising spending market share by major types – 2013; 2015
Table 29 – Google total advertising revenue – 2006 – 2012
Table 30 – Facebook total and mobile advertising revenue – Q2 ; Q3 2013
Table 31 – Global advertising spending- all mediums – 2010 – 2015
Table 32 – Top ten countries by digital advertising spend per Internet user – 2013
Table 33 – Global online advertising spend – 2012 – 2014
Table 34 – Global advertising spending market share by major types – 2013; 2015
Table 35 – USA – messaging traffic (SMS, MMS) – 2009 – 2013
Table 36 – European mobile gaming market value – 2005 – 2007; 2009, 2012, 2014
Table 37 – Europe – SMS messaging revenue – 2004; 2006; 2008; 2011 – 2014
Table 38 – European mobile gaming market value – 2005 – 2007; 2009, 2012, 2014
Table 39 – IPTV subscribers – leading markets in Asia – March 2013
Table 40 – China: IPTV subscribers – 2004 – 2013
Table 41 – South Korea: Analogue and digital cable TV subscribers – 2002 – 2010, 2012
Table 42 – IPTV subscribers by operator – 2006 – 2013
Table 43 – IPTV growth by channels, content providers, after-school classrooms – 2008 – 2010
Table 44 – IPTV real-time and pre-IPTV subscribers – 2008 – 2012
Table 45 – Key television metrics in Japan – 2012
Table 46 – Japan TV industry revenue – 2003 – 2012
Table 47 – Japan take-up of DTV by platform – 2012
Table 48 – Japan pay TV market share versus free-to-view TV – 2003; 2008; 2010; 2012
Table 49 – Japan: IPTV subscribers – 2012 – 2013
Table 50 – Hong Kong – IPTV subscribers – 2003 – 2013
Table 51 – HKBN triple play subscribers, ARPU and IDD traffic volume – 2003 – 2012
Table 52 – PCCW NOW TV subscribers and ARPU – 2003 – 2013
Table 53 – SingTel’s mio TV subscribers – 2007 – 2013
Table 54 – Malaysia’s IPTV subscribers – 2010 – 2013
Table 55 – Snapshot of top social networking sites in Australia – 2010 – 2013
Table 56 – Estimated social networking members by major sites in Australia – 2010 – 2013
Chart 1 –Global mobile TV subscribers’ annual change – 2009 – 2014
Exhibit 1 – Statistical snapshot of e-books
Exhibit 2 – Price fixing allegations
Exhibit 3 – Mobile apps examples
Exhibit 4 – Top 5 free leading apps – App Store and Google Play – mid 2013
Exhibit 5 – Top 5 paid leading apps – App Store and Google Play – mid 2013
Exhibit 6 – CrowdRoaming app
Exhibit 7 – Vancouver mall customers shop via Facebook
Exhibit 8 – Foursquare
Exhibit 9 – Mobile video communication: FaceTime and Google Talk
Exhibit 10 – Examples of popular online dating sites
Exhibit 11 – Apple iTunes
Exhibit 12 – A brief history – SMS
Exhibit 13 – Mobile Instant Messaging (MIM)
Exhibit 14 – Examples of popular Mobile Instant Messaging Apps
Exhibit 15 – Definition: Premium SMS
Exhibit 16 – Sybase 365
Exhibit 17 – Key benefits of USSD
Exhibit 18 – Examples of online VoD sites
Exhibit 19 – Equivalence between access modes and traditional audiovisual use


【レポート販売概要】

■ タイトル:世界のデジタルメディア市場:モバイル及びオンラインエンターテインメント動向
■ 英文:Global Digital Media - Mobile and Online Entertainment Trends
■ 発行日:2014年4月30日
■ 調査会社:BuddeComm
■ 商品コード:BuddeComm-405076
■ 調査対象地域:グローバル
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