【レポートの概要（一部）】
1.0 EXECUTIVE SUMMARY 6
2.0 INTRODUCTION 9
2.1.1 M-COMMERCE APPLICATIONS 11
2.2 M-COMMERCE VALUE CHAIN 18
2.2.1 THE MAIN PARTICIPANTS IN MOBILE COMMERCE 19
2.2.2 (MOBILE SERVICE PROVIDER) STRATEGY FOR USER APPLICATION 19
2.3 MOBILE COMMERCE SERVICE REVENUES VS CONVERGED SERVICES 20
3.0 TELECOMS STRATEGIES TO ENABLE M-COMMERCE APPLICATIONS 21
3.1 USING LOCATION BASED SERVICES WITH MOBILE COMMERCE 21
3.2 LOCATION BASED SERVICE 25
3.3 THE ROLE OF TELECOMS IN LOCATION COMMERCE 27
3.3.1 LOCATION BASED SERVICE GAMING 31
3.3.2 LBS REGULATIONS 33
3.4 LOCATION COMMERCE 34
3.4.1 LOCATION SYSTEMS 36
3.4.2 MAP SYSTEM 39
3.4.3 CONCLUSION 40
3.5 THE FUTURE OF THE LBS 41
3.6 LOCATION COMMERCE CHALLENGES 41
3.6.1 USERS PRIVACY IN LOCATION COMMERCE 43
3.6.2 WHAT CAN BE DONE TO PROTECT USER PRIVACY IN LOCATION COMMERCE 46
3.6.3 USING LOCATION COMMERCE AS OFFLINE APPLICATION TO INCREASE PROFIT 47
3.6.4 LOCATION COMMERCE AND MOBILE BUSINESS APPLICATION 47
3.7 LOCATION COMMERCE + SOCIAL COMMERCE = COMMERCE SUCCESS 48
3.8 LOCATION COMMERCE APPLICATIONS AND ITS CHALLENGES 50
3.9 LOCATION COMMERCE MARKET VALUE 2012-2017 51
3.9.1 FACEBOOK AND LOCATION COMMERCE 55
3.9.2 NEW LOCATION COMMERCE APPLICATIONS AND VENDORS 56
3.10 MOBILE TV IN MOBILE COMMERCE 57
3.10.1 MOBILE TV ECOSYSTEM 57
3.10.2 THE OPERATORS ROLE 59
3.10.3 HANDSET MANUFACTURERS ROLE 60
3.10.4 SOFTWARE VENDORS ROLE 64
3.10.5 CHARGING IN MOBILE TV 64
3.10.6 SPECTRUM 66
3.10.7 CONCLUSION 67
3.11 MOBILE ADVERTISING STRATEGIES 67
3.12 MOBILE MESSAGING VENDORS GROW UP 74
3.13 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL 75
3.14 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS 78
3.14.1 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR 80
3.14.2 ADVERTISING SPENDING GROWTH FORECASTS 2012 TO 2020 81
3.14.3 EUROPEAN MOBILE MARKETING WILL GROW GRADUALLY 81
3.14.4 EUROPE MOBILE MARKETING EFFORTS MATURE SLOWLY 84
3.14.5 ASIA REMAINS MOBILE GLOBAL LEADER; U.S. LAGS 84
3.14.6 GROWTH OF MOBILE MARKETING SPENDING FACES CHALLENGES 85
3.15 MOBILE MARKETING VENDORS MAKE THEIR MARK 87
3.15.1 SUPPLIERS PROVIDE DIVERSE SET OF OFFERINGS 87
3.15.2 ADVERTISING NETWORKS VIE FOR LEADING BRAND CLIENTELE 88
3.15.3 GLOBAL MARKET SPENDING TO REACH $54B BY 2020 92
3.16 RECOMMENDATIONS FOR THE MOBILE MARKETER DURING AN ECONOMIC DOWNTURN 100
3.16.1 IMMEDIATE MEASUREMENT OF SUCCESS ATTRACTS ADVERTISERS 101
3.17 MOBILE VIDEO ADVERTISING TO ENHANCE MOBILE COMMERCE 103
3.17.1 CASE STUDY: MOBILE VIDEO ADVERTISING AND MOBILE COMMERCE 105
4.0 THREATS TO THE TELECOMS IN MOBILE COMMERCE 106
4.1 GOOGLE BUSINESS MODELS IN MOBILE COMMERCE 106
4.2 CLOUD COMPUTING AND THE TRANSFORMATION OF GOOGLE MOBILE APPS 107
4.2.1 GFS II 112
4.2.2 BIGTABLE 112
4.2.3 MAPREDUCE 113
4.2.4 MEMCACHE 113
4.2.5 APPENGINE 113
4.3 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY 114
4.3.1 MARKET STRATEGY 114
4.4 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS 116
4.4.1 MOBILE COMMERCE IN GOOGLE CLOUDS 118
4.4.2 ECONOMICS OF THE CLOUD AND ITS BENEFITS FOR GOOGLE 118
4.4.3 SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES 119
4.4.4 GOOGLE MOBILE CLOUDS POTENTIALS IN THE MOBILE COMMERCE INDUSTRY 121
4.5 NFC PAYMENT VS CLOUD-BASED PAYMENTS 124
4.6 MOBILE PAYMENTS IN THE CLOUD 124
4.6.1 MOBILE DEVICES IN THE CLOUD 124
4.6.2 CLOUD-BASED MOBILE PAYMENT 127
4.6.3 PAYPAL CLOUD BASED MOBILE PAYMENT 128
4.6.4 THE FUTURE OF THE MOBILE PAYMENT: NFC OR CLOUD-BASED PAYMENTS? 130
4.6.5 CONCLUSION 130
4.7 GOOGLE ANDROID IMPACT ON MOBILE COMMERCE 131
4.8 ANDROID APPLICATIONS ANALYSIS 136
4.8.1 SWOT ANALYSIS FOR THE ANDROID OS 137
4.9 MARKET OVERVIEW 138
4.9.1 MARKET FORECAST 139
4.9.2 MARKET SHARE 140
4.9.3 MARKET ANALYSIS 140
4.9.4 MARKET PREDICTIONS 142
4.9.5 BUSINESS OPPORTUNITIES 143
4.9.6 TRENDS IN MOBILE SOFTWARE DEVELOPMENT 144
4.9.7 MOBILE CLOUD SOFTWARE DEVELOPMENTS 145
4.9.8 APPLICATION BILLING 146
4.9.9 HANDSET BUSINESS TRENDS 147
4.10 ANDROID OS FUTURE 149
4.10.1 ANDROID HARDWARE DEVELOPMENTS 153
4.10.2 CONCLUSION 154
4.11 GOOGLE MOBILE COMMERCE APPLICATION WHICH IS ALTERNATIVE TO THE TELECOMS SERVICES 155
4.12 GOOGLE MAPS 155
4.12.1 GOOGLE LATITUDE 156
4.13 GOOGLE IN SOCIAL COMMERCE 157
4.13.1 MOBILE COMMERCE AND SOCIAL SELLING THROUGH GOOGLE APPLICATIONS 158
4.13.2 GOOGLE+ AND LOCATION SERVICES 159
4.13.3 FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING 159
4.13.4 SWOT ANALYSIS GOOGLE+ VS FACEBOOK IN MOBILE COMMERCE AND SOCIAL SELLING 162
4.14 THE FUTURE OF GOOGLE STRATEGY IN SOCIAL SELLING AND SOCIAL ADVERTISING 167
4.14.1 GOOGLE+ TO TAKE OVER FACEBOOK 167
5.0 MOBILE COMMERCE MARKET 170
6.0 USER ACCEPTANCE FOR NEW MOBILE COMMERCE APPLICATIONS 172
6.1.1 THE END-USER PERSPECTIVE 172
6.1.2 THE NETWORK OPERATOR AND THIRD PARTY PROVIDER PERSPECTIVE 172
7.0 CARRIERS STRATEGIES FOR MOBILE COMMERCE 177
7.1 MOBILE BANKING 177
7.1.1 M-BANKING EVOLUTION 180
7.1.2 M-BANKING BENEFITS 181
7.1.3 E-MARKETING AND M-BANKING 181
7.1.4 M-BANKING CHALLENGES 182
7.1.5 MANAGEMENT CHALLENGE 182
7.1.6 INCREASED CUSTOMERS EXPECTATIONS 182
7.1.7 SECURITY PROBLEMS 183
7.1.8 TECHNOLOGICAL CHALLENGES 183
7.1.9 SOLUTIONS 184
7.1.10 NORDEA’S WAP SOLO MOBILE BANKING SERVICE 184
7.2 THE END OF THE CREDIT CARD ERA AND THE RISE OF THE WALLET 185
7.2.1 ISIS WALLET 185
7.2.2 GOOGLE WALLET AND ITS SWOT ANALYSIS 186
7.2.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT 188
7.2.4 PAYPAL AND GOOGLE WALLET 190
7.2.5 VISA WALLET AND ITS SWOT ANALYSIS 191
7.2.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS 195
7.2.7 GOOGLE WALLET VERSES ISIS WALLET 196
7.2.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS 197
7.2.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 198
7.3 MOBILE PAYMENTS MARKET 2012-2017 198
7.3.1 CURRENT MARKET SEGMENT 200
7.3.2 M BANKING INTERACTIONS 201
7.3.3 MOBILE APPS FOR MULTIPLE PLATFORMS 202
7.3.4 HTML 5 202
7.3.5 CURRENT PLATFORMS 203
7.4 HYBRID STRATEGY 204
8.0 TELECOMS STRATEGIES TO OVERCOME ALTERNATIVE MOBILE COMMERCE SOLUTIONS PROVIDERS 207
8.1 USING CLOUD COMPUTING 207
8.1.1 USING AMAZON CLOUD SERVICE WITH MOBILE COMMERCE 209
8.1.2 DEPLOYING THE CLOUD SERVICE WITH MOBILE COMMERCE 211
8.1.3 CLOUD FORMATION 215
8.1.4 SALES FORCE CLOUD GOES MOBILE 219
8.2 THE FUTURE OF THE MOBILE COMMERCE MARKETS WITH THE CLOUD 220
8.3 THE TRANSITION TO 4G AND LTE 221
【レポート販売概要】
■ タイトル：通信キャリアのモバイルコマース戦略：Mobile Commerce Carrier Strategies■ 発行日：2012年6月25日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240081
■ 調査対象地域：グローバル
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