個人向け家電のパワーサイクル：スマートフォン及びタブレット端末が成長をけん引、～2016年までの予測（Personal Electronics Power-cycle: Smart-phones and Tablet Devices Drive Growth (with forecasts through 2016)）...市場調査レポートについてご紹介

1. Introduction 3
1.1. Executive Summary 3
2. Global Tablet PCs and Smartphones Market Overview 6
2.1. Market Overview 6
2.2. Current Top Products Review 6
2.3. Key IC Components Analysis 9
2.4. Mobile OS market share Analysis 11
3. Global Tablet PCs and Smartphones ? Market Dynamics 13
3.1. Market Drivers 13
3.1.1. Deployment of New Wireless Standards including LTE 13
3.1.2. Prevalence of the Product Subsidization Model between Network Operators and Manufacturers Contributes to Higher Sales 15
3.1.3. Demand from Enterprise, Healthcare and Retail Markets for Tablet Computing Devices 15
3.1.4. Educational Market Demand for Tablet Computing Devices 16
3.1.5. Replacement of Desktop Computers with Tablet Devices 16
3.1.6. Increase in Sales of Wireless Connection Devices including WiFi Routers 18
3.1.7. Opportunity from Owners of both Smartphones and Tablet PCs 19
3.1.8. Rise in Mobile and Broadband Subscriptions 20
3.2. Market Restraints 23
3.2.1. Shortage of Supply Chain Components including Display and Mems 23
3.2.2. Drop in ASP of Phones and Tablets will Affect Profit Margins 23
3.2.3. Higher Smartphone Market Penetration Rates Dependent Directly on Availability of Efficient Mobile Networks and Affordability 25
3.2.4. US Smartphone Business Model will have a Negative Impact on Profits 29
3.2.5. Reduction in Product Cycles Challenges OEM 29
3.2.6. Sale of Legitimate White Box Products and Counterfeit Devices will affect Sales of Smartphones and Tablet PCs 29
3.3. Future Technology Trends 31
3.3.1. Increasing use of Combo Chips in Smartphones and Tablet PCs 31
3.3.2. Introduction of Products with Features (Pico Projectors and 3D Viewing) 31
3.3.3. NFC Embedded into Products to Contribute to the Trend of Mobile E-commerce 31
4. Global Tablet PCs and Smartphones Market ? Porter’s Five Force Analysis 32
5. Global Tablet PCs and Smartphones Market ? Sales Analysis and Forecasts, 2011 ? 2016 36
5.1. Tablet PC Market, Sales Revenues and Forecasts, 2011 ? 2016 36
5.2. Smartphone Market, Sales Revenues and Forecasts, 2011 ? 2016 37
6. Global Tablet PCs and Smartphones Market ? Component Analysis and Forecasts, 2011 ? 2016 39
6.1. Application Processor 39
Application Processor, Smartphones and Tablet PCs, Sales Revenue 40
6.2. Baseband Processor 41
6.2.1. Tablet PCs 41
6.2.2. Smartphones 42
6.3. NAND Memory 44
6.3.1. Tablet PCs 44
6.3.2. Smartphones 45
6.4. DRAM Market 47
6.4.1. Tablet PCs 47
DRAM Market, Tablet PCs, Sales Revenue 47
6.4.2. Smartphones 48
DRAM Market, Smartphones, Sales Revenue 48
6.5. Display Market 50
6.5.1. Tablet PCs 50
Display Market, Tablet PCs, Sales Revenue 50
6.5.2. Smartphones 51
6.6. Touchscreen Market 53
6.6.1. Tablet PCs 53
6.6.2. Smartphones 54
6.7. Camera Market 56
6.7.1. Tablet PCs 56
6.7.2. Smartphones 57
6.8. User Interface and Sensors Market 59
6.8.1. Tablet PCs 59
6.8.2. Smartphones 60
6.9. Power Management IC Market 63
6.9.1. Tablet PCs 63
6.9.2. Smartphones 64
6.10. Connectivity IC Market 66
6.10.1. Tablet PCs 66
6.10.2. Smartphones 67
6.11. Battery Market 69
6.11.1. Tablet PCs 69
6.11.2. Smartphones 70
7. Global Tablet PCs and Smartphones Market ? Geographic Analysis and Forecasts 72
8. Global Tablet PCs and Smartphones Market, Competitive Analysis, 2011 74