【レポートの概要（一部）】
01.Executive Summary
02. List of Abbreviations
03. Introduction
04. Market Research Methodology
Market Research Process
Research Design
Research Methodology
05. Scope of the Report
Market Overview
Product Offerings
06. Market Landscape
Market Size and Forecast
06.1 Online Ad Spending Market vs. Other Advertising Market
06.2 Five Forces Analysis
07. Market Segmentation
07.1 Global Online Ad Spending market – Segmentation by Ad Formats in Online Ad Spend
Search ad format
Display ad format
Mobile ad format
Classifieds and Directories ad format
Online Lead Generation ad format
E-mail ad format
07.2 Global Online Ad Spending Market – Segmentation by Revenue Model
CPC
CPI
Hybrid Model
07.3 Global Online Ad Spending Market-Segmentation by Industry
08. Geographical Segmentation
09. Key Leading Countries
USA
Japan
UK
Germany
10. Vendor Landscape
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Key Vendor Analysis
17.1 AOL Inc.
Business Overview
Key Information
SWOT Analysis
17.2 Facebook Inc.
Business Overview
Key Information
SWOT Analysis
17.3 Google Inc.
Business Overview
Key Information
SWOT Analysis
17.4 Microsoft Corp.
Business Overview
Key Information
SWOT Analysis
17.5 Yahoo! Inc.
Business Overview
Key Information
SWOT Analysis
18. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Online Ad Spending market 2012-2016 (US$ billion)
Exhibit 3: Global Online Ad Spending market vs. Other Ad Spending market 2012-2016 (Percent)
Exhibit 4: Global Online Ad Spending market vs. Other Advertising Market 2012-2016 (US$ billion)
Exhibit 5: Global Online Ad Spending market Segmentation by Ad Format 2012
Exhibit 6: Global Online Ad Spending Market Segmentation – by Revenue Model 2012
Exhibit 7: Global Online Ad Spending Market- Segmentation by Industry 2012
Exhibit 8: Global Online Ad Spending market by Geographical Segmentation 2012 (in percentage)
Exhibit 9: Global Online Ad Spending market by Geographical Segmentation 2012 (in billion)
Exhibit 10: Global Online Ad Spending Market by Vendor Segmentation 2012
【レポート販売概要】
■ タイトル：世界のオンライン広告支出市場動向（2012-2016）■ 英文：Global Online Ad Spending Market 2012-2016
■ 発行日：2013年7月5日
■ 調査会社：Technavio
■ 商品コード：IRTNTR2296
■ 調査対象地域：グローバル
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