【レポートの概要（一部）】
01. Executive Summary
02. Scope of the Report
02.1 Market Overview
02.2 Product Offerings
03. Market Research Methodology
03.1 Market Research Process
03.2 Research Design
03.3 Research Methodology
04. List of Abbreviations
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Global Mobile Application Market Size and Forecast
06.3 Global Mobile Application Market by Number of Application Downloads
06.4 Global Mobile App Store Market
06.5 Five Forces Analysis
07. Market Segmentation by Application Category
07.1 Global Mobile Application Market by Application Category
07.2 Global Mobile Application Market Category by Number of Applications
07.3 Global Mobile Application Market Category Share by Revenue
07.3.1 Games
07.3.2 Entertainment
07.3.3 Social Networking
07.3.4 Business & Productivity
07.3.5 Utility
07.3.6 Lifestyle
07.3.7 Personal Interest & Hobbies
07.3.8 Education
07.3.9 Health
07.3.10 Books
07.3.11 Travel
08. Market Segmentation by Revenue Model
08.1 Global Mobile Application Market by Revenue Model
08.1.1 Advertising
08.1.2 Pay Per Download
08.1.3 In App Purchase
08.1.4 Freemium
08.1.5 Subscription
08.1.6 Revenue Model in Global Mobile Application Market
08.2 Global Mobile Application Market by Type
08.2.1 Market Size and Forecast
09. Geographical Segmentation
09.1 Global Mobile Application Market by Geographical Segmentation by Revenue
09.2 Comparative Overview of Global Mobile Application Market by Different Geography
09.3 Global Mobile Application Market by Geographical Segmentation by Number of Application Downloads
09.4 Global Mobile Application Market in the Americas
09.4.1 Market Size and Forecast
09.5 Global Mobile Application Market in the Europe
09.5.1 Market Size and Forecast
09.6 Global Mobile Application Market in the APAC Region
09.6.1 Market Size and Forecast
09.7 Global Mobile Application Market in the MEA Region
09.7.1 Market Size and Forecast
10. Key Leading Countries
10.1 USA
10.2 China
10.3 Japan
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Market Share Analysis 2012
18.2 Comparative Analysis of Free App vs. Paid App in the Global Mobile Application Market
18.3 Comparative Analysis of Smartphone Vs. Tablets App in the Global Mobile Application Market
18.4 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Apple Inc.
19.1.1 Business Overview
19.1.2 Business Segmentation
19.1.3 Key Information
19.1.4 SWOT Analysis
19.2 Google Inc.
19.2.1 Business Overview
19.2.2 Key Information
19.2.3 SWOT Analysis
19.3 Microsoft Corp.
19.3.1 Business Overview
19.3.2 Business Segmentation
19.3.3 Key Information
19.3.4 SWOT Analysis
19.4 Nokia Corp.
19.4.1 Business Overview
19.4.2 Business Segmentation
19.4.3 Key Information
19.4.4 SWOT Analysis
19.5 BlackBerry Ltd.
19.5.1 Business Overview
19.5.2 Key Information
19.5.3 SWOT Analysis
20. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Mobile Application Classification
Exhibit 3: Global Mobile Application Market 2012-2016 (US$ billion)
Exhibit 4: Global Mobile Application Market by Number of Application Downloads (units in billion)
Exhibit 5: Global Mobile App Store Market 2012-2016 (US$ billion)
Exhibit 6: Global Mobile Application Market by Application Category
Exhibit 7: Global Mobile Application Market Category by Number of Applications 2012 (percent)
Exhibit 8: Global Mobile Application Market Category Share by Revenue 2012
Exhibit 9: Global Mobile Application Market Category by Revenue 2012-2016 (US$ billion)
Exhibit 10: Global Mobile Application Market Category Share by Number of Applications 2012-2016
Exhibit 11: Global Mobile Application Category Description
Exhibit 12: Global Mobile Gaming Market by Revenue 2012-2016 (US$ billion)
Exhibit 13: Global Mobile Entertainment Application Market by Revenue 2012-2016 (US$ billion)
Exhibit 14: Global Mobile Social Networking Application Market by Revenue 2012-2016 (US$ billion)
Exhibit 15: Global Mobile Business & Productivity Application Market by Revenue 2012-2016 (US$ billion)
Exhibit 16: Global Mobile Utility Application Market by Revenue 2012-2016 (US$ billion)
Exhibit 17: Global Mobile Lifestyle Application Market by Revenue 2012-2016 (US$ billion)
Exhibit 18: Global Mobile Personal Interest & Hobbies Application Market by Revenue 2012-2016 (US$ billion)
Exhibit 19: Global Mobile Education Application Market by Revenue 2012-2016 (US$ billion)
Exhibit 20: Global Mobile Health Application Market by Revenue 2012-2016 (US$ billion)
Exhibit 21: Global Mobile Books Application Market by Revenue 2012-2016 (US$ billion)
Exhibit 22: Global Mobile Travel Application Market by Revenue 2012-2016 (US$ billion)
Exhibit 23: Global Mobile Application Revenue Model
Exhibit 24: Percentage of Developer Using Revenue Model in Global Mobile Application Market 2012 (percent)
Exhibit 25: Average Revenue Generated Per App Per Month 2012 (US$ unit)
Exhibit 26: Global Mobile Application Market by Type 2012
Exhibit 27: Number of Free Downloads in in Global Mobile Application Market 2012-2016 (units)
Exhibit 28: Number of Free and Paid Downloads in Global Mobile Application Market 2012-2016 (unit)
Exhibit 29: Global Mobile Application Market by Geographical Segmentation 2012 by Revenue
Exhibit 30: Global Mobile Application Market by Geography 2012-2016
Exhibit 31: Global Mobile Application Market by Geography 2012-2016 (US$ billion)
Exhibit 32: Global Mobile Application Market by Geographical Segmentation 2012 by Number of Application Downloads
Exhibit 33: Mobile Application Market in the America 2012-2016 (US$ billion)
Exhibit 34: Mobile Application Market in the Europe 2012-2016 (US$ billion)
Exhibit 35: Mobile Application Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 36: Mobile Application Market in the MEA Region 2012-2016 (US$ billion)
Exhibit 37: Global Smartphone Market Growth 2012-2016 (units in million)
Exhibit 38: Global Mobile Ad Spending market 2012-2016 (US$ billion)
Exhibit 39: Global Mobile Gaming Market 2012-2016 (US$ billion)
Exhibit 40: Number of Applications Downloaded from App Stores (billion)
Exhibit 41: Number of Applications on App Stores (in thousands)
Exhibit 42: Free App vs. Paid App on Different OS Platform (percent)
Exhibit 43: Smartphone vs. Tablets Applications
Exhibit 44: Apple Inc. Product Classification
Exhibit 45: Microsoft Corp. Operation Segmentation 2012
Exhibit 46: Nokia Corp. Business Segments
【レポート販売概要】
■ タイトル：世界のモバイル・アプリ市場動向（2012-2016）■ 英文：Global Mobile Application Market 2012-2016
■ 発行日：2013年10月4日
■ 調査会社：Technavio
■ 商品コード：IRTNTR2677
■ 調査対象地域：グローバル
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