世界のデジタル・エコノミー市場動向（Eコマース及びMコマース市場）：Global Digital Economy – The Buoyant E-Commerce and M-Commerce Markets...市場調査レポートについてご紹介

1. Industry Transformation and the Digital Economy
1.1 Transforming the telecoms industry
1.1.1 Telcos still ignoring industry transformation
1.1.2 The rapidly shrinking traditional telecoms market
1.2 Telcos have already lost the current OTT battle
1.2.1 Infrastructure investment models are stuck
1.2.2 Is the WCIT indeed wicked?
1.3 The digital business buzzword is also ‘transformation’
1.4 What will be driving these new investments?
1.4.1 It is not about speed – it’s about ‘big data’
1.5 Hot sectors for OTT services
1.6 How to move forward?
2. E-Commerce, E-Payments and M-Commerce Markets
2.1 Global e-commerce market
2.1.1 The digital commerce evolution
2.1.2 Global e-commerce market statistics
2.1.3 Leading B2C e-commerce players
2.2 Key e-commerce insights
2.2.1 Underlying trends
2.2.2 E-payments
2.2.3 Content Delivery Networks (CDNs)
2.2.4 Cloud computing and e-commerce
2.2.5 Security concerns
2.3 Internet banking (E-banking)
2.3.1 The changing face of e-banking
2.4 Global m-commerce market
2.4.1 Mobile devices rise in popularity
2.4.2 M-commerce buzzword: SoLoMo
2.5 Key m-commerce insights
2.5.1 NFC and M-Wallets
2.5.2 Mobile payments apps
2.5.3 M-banking
2.5.4 Mobile money transfer services
2.5.5 Mobile auctions
2.5.6 Mobile location shopping and marketing
2.5.7 Mobile vouchers, coupons and loyalty cards
2.5.8 Mobile advertising
3. Mobile Location Based Services
3.1 Location becomes a new revenue stream
3.1.1 GPS
3.1.2 Geotagging
3.2 Mobile Location Based Services (MLBS) Introduction
3.2.1 MLBS market overview
3.2.2 Mobile Location Based Gaming
3.2.3 Mobile Location Based Dating
3.2.4 Mobile Location Based Advertising (MLBA)
3.2.5 Vehicle tracking
3.2.6 People and animal tracking
3.3 The Internet of Things and M2M – Behavioural Attitudinal Geolocation
4. Digital and Mobile Entertainment Media
4.1 Apps, Entertainment, Social Networks and Gaming
4.1.1 Portals or Apps?
4.1.2 Mobile apps insights
4.1.3 Social networks
4.1.4 Mobile photo-messaging
4.1.5 Online and mobile gaming
4.1.6 Online and mobile gambling
4.1.7 Online and mobile music
4.1.8 Brief case studies
4.1.9 Advertising – a key revenue source
4.2 E-Book and Newspaper Publishing in the Digital Era
4.2.1 Embracing the new digital era
4.2.2 Transforming the book industry
4.2.3 Customer service is king
4.2.4 Promoting national culture
4.2.5 Industry protectionism will fail
4.2.6 More power to the author
4.2.7 E-publishers are very different beasts
4.2.8 The challenging newspaper publishing sector
4.2.9 The future of mass media news
4.2.10 Conclusion: both industries need a digital transformation
5. Online and Mobile Advertising
5.1 Market summary
5.2 Market insights
5.2.1 Consumers will lead the way
5.2.2 Changes in internet advertising
5.2.3 Mobile advertising
5.2.4 Mobile Location-Based Advertising (MLBA)
5.2.5 TV advertising
5.2.6 Digital ad exchanges
5.3 Internet media companies – selected insights
5.3.1 Google – Advertising a main strategic drivers
5.3.2 Yahoo – profit up, sales down as it attempts to lure Google and Facebook users
5.3.3 Hulu – mostly positives for Hulu
5.3.4 Facebook – prepared to operate in different markets
5.4 Key online advertising categories
5.4.1 In-game advertising
5.4.2 Social media advertising
5.4.3 Online video advertising
5.4.4 Online search advertising
5.5 A multi-screen approach gains attention
5.6 Consumers react to privacy misuse by Internet companies
6. Regional Overviews
6.1 Canada
6.2 USA
6.2.1 E-commerce, m-commerce and online advertising
6.3 Latin America
6.3.1 Mexico
6.3.2 Argentina
6.3.3 Brazil
6.4 Europe
6.4.1 M-commerce
6.4.2 Mobile payments
6.5 Africa
6.5.1 The mobile money revolution
6.5.2 Social media
6.6 Middle East
6.6.1 Jordan
6.6.2 Lebanon
6.6.3 Oman
6.6.4 Qatar
6.6.5 Saudi Arabia
6.6.6 Turkey
6.6.7 United Arab Emirates
6.6.8 Israel
6.7 Asia
6.7.1 China
6.7.2 India
6.7.3 Japan
6.7.4 Malaysia
6.7.5 Singapore
6.7.6 South Korea
6.8 Pacific Region
6.8.1 Australian e-commerce market
6.8.2 Market Surveys and statistics for Australia
6.8.3 Key players in Australia
6.8.4 Online auctions in Australia
6.8.5 The Australian coupon Market
6.8.6 Australia e-banking and m-banking
6.8.7 Australia m-commerce market
6.8.8 New Zealand
Table 1 – Global e-commerce spending – 2011 – 2013
Table 2 – Visitors to top web properties worldwide – 2013
Table 3 – Global m-commerce revenue – 2013; 2015
Table 4 – Global app store revenue – 2010; 2012
Table 5 – Global smart phone share of handset market – 2009 – 2012
Table 6 – Worldwide MLBS subscribers – 2008 – 2014
Table 7 – Worldwide MLBS revenue – 2007; 2009; 2011; 2013; 2015
Table 8 – Historical – regional MLBS revenue – 2009
Table 9 – Global leading app store competitors
Table 10 – Time spent on online in social networks by top 10 countries – 2010; 2011; 2012
Table 11 – Global wagers via mobile gambling – 2011; 2017
Table 12 – Global digital music revenue – 2007 – 2013
Table 13 – Top 10 countries using Facebook – 2012
Table 14 – Top 5 countries using LinkedIn – 2013
Table 15 – Worldwide in-game advertising spending – 2010; 2013
Table 16 – Worldwide social network advertising spending – 2008 – 2016
Table 17 – USA social network advertising spending – 2008 – 2009
Table 18 – Growth of e-reader sales – 2009 – 2013
Table 19 – Most popular formats for receiving news in the USA – 2010; 2012
Table 20 – Global advertising spending- all mediums – 2010 – 2014
Table 21 – Top ten countries by advertising spend per capita – 2010
Table 22 -Global online advertising spend – 2008 – 2013
Table 23 – Global advertising spending market share by major types – 2012
Table 24 – Examples of popular forms of online advertising
Table 25 – Google total advertising revenue – 2006 – 2012
Table 26 -Facebook total and mobile advertising revenue – Q2 2013
Table 27 – Global in-game advertising spending – 2010; 2013
Table 28 – Worldwide social network advertising spending – 2008 – 2016
Table 29 – USA social network advertising spending – 2008 – 2009
Table 30 – US online advertising revenues – top four portals – 2008 – 2011
Table 32 – Argentina – B2C e-commerce spending – 2005 – 2013
Table 33 – Brazil – B2C e-commerce spending – 2005 – 2013
Table 34 – Kenya: M-Pesa users and revenue – 2008 – 2013
Table 35 – China – mobile internet subscribers and annual change – 2006 – 2013
Table 36 – China Mobile – mobile internet use – 2010 – 2013
Table 37 – China – Utilisation rate and no. of users of various network activities – 2009 – 2011
Table 38 – China – estimated value of B2C e-commerce market – 2005 – 2013
Table 39 – China – estimated value of C2C e-commerce market – 2005 – 2013
Table 40 – China’s online retail market – revenue and customers – 2003 – 2012
Table 41 – China – online banking users and utilisation rate – 2007 – 2012
Table 42 – South Korea – internet usage rates by service- 2009 – 2011
Table 43 – South Korea – main purpose of using the internet – 2009 – 2011
Table 44 – South Korea – e-commerce volumes – 2001 – 2011
Table 45 – South Korea – e-commerce volume by transaction type – 2001 – 2011
Table 46 – South Korea – internet banking service subscribers – 2001 – 2010
Table 47 – South Korea – financial services by delivery channel – 2005 – 2010
Table 48 – South Korea – online stock trading customers – 2004 – 2007
Table 49 – South Korea – purchase of items by internet shopping – 2010
Table 50 – South Korea – mobile banking service subscribers – 2003 – 2010
Table 51 – Australia – estimated retail trade revenue online and traditional – by industry – 2012
Table 52 – Overview of online shopping activities by Australians – 2012
Table 53 – eBay members in Australia – 1999; 2003 – 2004; 2006; 2009 – 2012
Table 54 – Popularity of contactless payments using smartphones – 2011 – 2012
Chart 1 -Global online advertising spend – 2008 – 2013
Chart 2 – Global advertising spending market share by major types – 2012
Chart 3 – China – popular mobile internet applications – 2011
Chart 4 – Overview of online shopping activities by Australians – 2012
Chart 5 – Overview of eBay members in Australia – 1999; 2003 – 2004; 2006; 2009 – 2012
Exhibit 1 – Telstra leading the global telco move towards the OTT model
Exhibit 2 – WCIT-12 disappoints, more work to be done
Exhibit 3 – Digital economy – key developments
Exhibit 4 – Popular online activities
Exhibit 5 – Other e-commerce business model examples
Exhibit 6 – European Commission e-commerce five priorities – 2012
Exhibit 7 – Examples of popular online retail websites around the world
Exhibit 8 – Walmart
Exhibit 9 – The rise of PayPal
Exhibit 10 -Mobile apps examples across various sectors
Exhibit 11 – M-Commerce – key developments
Exhibit 12 – GPS applications and industry use
Exhibit 13 – Definition of Geotagging/Geocoding
Exhibit 14 – Examples of Location Based Systems (LBS) applications by market division
Exhibit 15 – Mobile apps examples
Exhibit 16 – Top 5 free leading apps – App Store and Google Play – mid 2013
Exhibit 17 – Top 5 paid leading apps – App Store and Google Play – mid 2013
Exhibit 18 – Vancouver mall customers shop via Facebook
Exhibit 19 – Foursquare
Exhibit 20 – Mobile video communication: FaceTime and Google Talk
Exhibit 21 – Examples of popular online dating sites
Exhibit 22 – Examples of key players in gaming industry sectors worldwide
Exhibit 23 – Apple iTunes
Exhibit 24 – Twitter snapshot
Exhibit 25 – LinkedIn
Exhibit 26 – Anarchy Online by Funcom
Exhibit 27 – Facebook and Nielsen’s marketing alliance