【レポートの概要（一部）】
EXECUTIVE SUMMARY 9
1 INTRODUCTION 11
IMPACT OF MOBILE DEVICES 11
MOBILE MARKETING AND ADVERTISING 12
MIGHTY GOOGLE 18
SCOPE OF REPORT 21
2 GOOGLE IN REVIEW 22
OVERALL ACHIEVEMENTS 22
BUSINESS RECORD 22
SEARCH ADVERTISING 25
Global Search Market 25
US Search Market 26
DISPLAY ADVERTISING 27
3 GOOGLE IN THE MOBILE MARKET 29
WHAT ARE MOBILE ADS? 29
GLOBAL MOBILE MARKET 32
Global Market Size 32
Global Market Players 32
Global Market Trends 32
Regional Analysis 33
Global mobile market characteristics 34
GOOGLE IN GLOBAL MOBILE MARKET 35
Impact of Mobile on Google’s Financials 35
Competition to Google in mobile marketing 37
Growth prospects of Google in mobile 38
US MOBILE SPACE 40
US market perspectives 40
US mobile ad trends 44
CHINA SPACE 49
4 GOOGLE ADWORDS, ADSENSE AND SEARCH ENGINES 52
WHAT IS ADWORDS? 52
MODUS OPERANDI 52
ADSENSE 54
GOOGLE PANDA 56
EXTENDING ADWORDS TO MOBILE 57
COMPETITION TO ADWORDS 58
Yahoo! Search Marketing 59
Bing 62
SEARCH ENGINES 64
Global search engine leaders 65
Top US search engines 67
Search engines elsewhere 68
5 OTHER GOOGLE MOBILE TOOLS 69
“THINK INSIGHTS” MOBILE PLAYBOOK 69
ADMOB eCPM FLOOR BETA 72
BRAND IMPRESSIONS TOOL 72
MOBILE PLANET 72
GOMOMETER 74
CONSUMER BAROMETER 75
MOBILE ADS SHOWCASE APPS 75
“FULL VALUE OF MOBILE” CALCULATOR 76
6 ANDROID 80
IMPORTANCE OF ANDROID TO GOOGLE 80
ACQUISITION OF ANDROID INC. 80
COMPARATIVE FEATURES OF ANDROID AND iOS 83
GLOBAL INVENTORY OF MOBILE OPERATING SYSTEMS 83
GLOBAL SMARTPHONE SHIPMENTS 84
ANDROID’S GLOBAL GROWTH PROSPECTS 85
US MARKET FOR ANDROID PHONES 86
OUTSIDE THE US MARKET 87
7 GOOGLE POLICY ISSUES IN MOBILE SHIFT 88
GOOGLE’S COMPETITION 88
THE FUTURE OF SEARCH 89
PRODUCTS, SERVICES AND PLATFORMS 90
Google Now 90
Display Advertising 93
M-Commerce 94
Google Plus 95
YouTube 96
Motorola Mobility 97
Google Glass 98
Potential of Android 98
Merger of Android and Chrome 100
8 CONCLUSIONS AND RECOMMENDATIONS 102
STATE OF PLAY 102
MARKET OUTLOOK 103
GOOGLE’S VISION OF MOBILE 105
CHALLENGES TO GOOGLE 106
GOOGLE’S BUSINESS STRATEGY 107
RECOMMENDATIONS 109
EXHIBITS
1. Trends in global mobile phone subscriptions and population 11
2. Internet access in the US by computers and mobile devices 13
3. Internet access in India by computers and mobile devices 13
4. Top concerns of marketers 15
5. Many small and medium businesses choose to “wait and see” on mobile marketing 16
6. Changes to mobile ad budgets for 2013 (Forrester) 17
7. Changes to mobile ad budgets for 2013 (Econsultancy) 17
8. Google’s top brass at the NASDAQ Initial Public Offering 18
9. Global ad revenue: mobile, social media, online 2012 20
10. Google’s global revenues 2001-2012 23
11. Global search engine market share Q4 2012 26
12. Mobile ads can be mobile search or mobile display 29
13. Trends in global mobile ad revenues 33
14. Trends in mobile ad revenues by region 34
15. Global mobile ad spend by format 2012 35
16. Changes in Google’s average cost per click 36
17. Forecasts of Facebook global mobile ad revenues 38
18. Google’s mobile ad revenue and share in global mobile market 39
19. Forecasts of Google’s global mobile ad revenue to total ad revenue 40
20. Market shares in US mobile ad market 2012 41
21. Market shares in US search advertising 2012 42
22. Market shares in US display advertising 2012 43
23. Trends in US mobile ad revenues 44
24. Trends in US mobile search ad revenues by share of player 46
25. Trends in US mobile display ad revenues by share of player 47
26. Trends in US ad revenues by share of ad format 48
27. China search engine market share in 2012 49
28. Example of Google AdWords in a search enquiry 53
29. Comparative revenues from Google websites and Network websites 2001-2012 55
30. Comparative shares of ad revenue of Google sites and Network sites 2001-2012 56
31. Sponsored Listings of Yahoo! Search Marketing 60
32. Google Adwords and Competitors 62
33. World’s top search engines by share of search queries Nov-Dec 2012 65
34. Market shares of top global search engines 66
35. US search engine traffic December 2012 67
36. Google “Think Insights” Mobile Playbook 71
37. Google’s Brand Impressions tool 73
38. Google’s Mobile Planet 73
39. GoMoMeter 74
40. Consumer Barometer 75
41. Mobile Ads Showcase App 76
42. Google’s “Full Value of Mobile” calculator 77
43. Android is strategic to Mountain View 80
44. Android apps June 2012-April 2013 82
45. Global market shares of mobile operating systems 84
46. The world’s duopoly for smartphone operating systems 85
47. US market shares of smartphone sales by operating system 87
48. Google’s mobile ecosystem 92
49. Forecasts of Global and US M-Commerce Sales 2012-2015 95
50. US market shares of visits to social networks March 2013 96
51. Growth of worldwide smartphone sales 104
【レポート販売概要】
■ タイトル：モバイルマーケティングにおけるグーグル（Google in Mobile Marketing）■ 発行日：2013年7月6日
■ 調査会社：Mind Commerce
■ 商品コード：MCM31221044
■ 調査対象地域：グローバル
- 閉経後膣萎縮（PVA）：企業と競争環境PharmaPoint: Postmenopausal Vaginal Atrophy - Current and Future Players Summary GlobalData has released its pharma report, “PharmaPoint: Postmenopausal Vaginal Atrophy - Current and Future Players”. The report is a vital source of up-to-date information with in-depth analysis on the companies in the rapidly growing PVA Market. The report identifies and analyses the key companies shaping and drivi …
- 機能性食品の世界市場分析：製品別（カロテノイド、食物繊維、脂肪酸、鉱物、プレバイオティクス･プロビオティック、ビタミン）、用途別、エンドユーザー別（スポーツ栄養、体重管理、免疫、消化器の健康）、セグメント予測、2014 – 2024The global functional foods market is expected to reach USD 255.10 billion by 2024, according to a new report by Grand View Research, Inc. Growing geriatric population, healthcare costs, consumers ‘consciousness towards their well-being, and changing lifestyle is expected to drive the functional foods market growth over the forecast period. These foods have the ability to combat various diseases p …
- 摂取型センサーの世界市場：温度センサー、圧力センサー、PHセンサー、イメージセンサーThe ingestible sensor market size is expected to grow from USD 198.2 Million in 2015 to USD 678.2 Million by 2022, at a CAGR of 20.2% between 2016 and 2022. The growing need for medication adherence, increasing rate of chronic diseases, and demand for real-time monitoring create a huge demand for ingestible sensors across the world. The growing complexities in diagnosing and managing chronic disea …
- 企業向けビデオソリューションの世界市場：ウェブ会議、ウェブキャスティング、テレビ会議、ビデオストリーミングGlobalization amplified the need for effective communication system across all regions and verticals. The enterprises have been witnessing a growing need for video interfaces in communication purposes, due to its ability to improve productivity and outreach. Video has become a powerful and effective tool for communication. It not only reduces training costs by engaging employees but also increases …
- 世界の酪農食品（乳製品）市場のM&A動向（2014年7月）Synopsis The report provides a review of the mergers and acquisitions (M&As), partnering deals, and agreements entered into by companies active in the global dairy food market during July 2014. Summary Using this report, dealmakers will effectively gain an insight into deal activity of the global dairy food market throughout the month. Additionally, the report provides an overview of all the partn …
- パターニング材料の世界市場：ポジ型193NM液浸レジスト、ポジ型193NMドライレジスト、ポジ型248NMレジスト、Iライン/GラインレジストPatterning refers to a method of photolithography to build integrated circuits on wafers in the electronic device fabrication process. Patterning materials refer to polymer films, also called as photoresist, on which the desired pattern is deposited through exposure of light of specific wavelength. Patterning materials are basically used in the process of manufacturing printed circuit boards. Patt …
- M-キシリレン・ジイソシアネートの世界市場M-Xylylene Diisocyanate (CAS 3634-83-1) Market Research Report 2013 presents comprehensive data on m-xylylene diisocyanate markets globally and regionally (Europe, Asia, North America etc.) The M-Xylylene Diisocyanate (CAS 3634-83-1) Market Research Report 2013 includes m-xylylene diisocyanate description, covers its application areas and related patterns. It overviews m-xylylene diisocyanate mark …
- スマート油田ITサービスの世界市場2015-2019About Smart Oilfield IT Services With the presence of volatile market conditions, global energy requirements are continuing to rise, creating challenging competitive environment for companies in the O&G sector. Forecasting and budgeting have become extremely difficult in the face of ongoing price volatility and many other uncertainties in the oil sector. The challenging environment has forced comp …
- 世界のSpirits市場におけるニュース・イベント動向（2014年2月）Synopsis The report provides a review of the latest news and key events in the global spirits market during February 2014. Summary Using this report, marketers will effectively gain an insight into the latest happenings in the global spirits market throughout the month. The monthly report provides the reader with the top-line data necessary to quickly keep abreast of latest events in the global sp …
- ヨーロッパ主要国の気道装置・麻酔装置市場EU5 Airway and Anesthesia Devices Market Outlook to 2021 Summary GlobalData’s new report, "EU5 Airway and Anesthesia Devices Market Outlook to 2021", provides key market data on the EU5 Airway and Anesthesia market. The report provides value, in millions of US dollars, volume (in units) and average price data (in US dollars), within market segments - Anesthesia Circuits, Anesthesia Masks, Airway M …
- ココナッツウォーターの世界市場2016-2020About Coconut Water Coconut water has emerged as a popular ready-to-drink healthy beverage. Over the last few years, the demand for coconut water has increased significantly, especially in North America and Europe. Coconut water has emerged as a good substitute for carbonated drinks and processed juices, owing to its nutritional and blending capabilities. Technavio’s analysts forecast the global c …
- 女性用コンドームの世界市場2017-2021About Female Condoms A female condom is a birth control device that acts as a barrier to prevent sexual fluids from entering the vagina during intercourse. It protects against pregnancy and sexually transmitted infections (STIs). Technavio’s analysts forecast the global female condoms market to grow at a CAGR of 9.02% during the period 2017-2021. [Covered in this report] The report covers the pres …
- 切断用レーザ加工機の世界市場：CO2レーザ切断機、ファイバーレーザ切断機、固体レーザ切断機About Laser Cutting Machines Laser cutting machines provide an effective and efficient process to manufacture components with complex geometry. These machines help manufacturers to intricately cut materials ranging from steel to plastics with precision. This helps manufacturers develop products with unmatched versatility. Laser cutting machines are equipped with high-power lasers that can vaporize …
- フリクションモディファイア（摩擦調整剤）の世界市場予測（～2022年）The friction modifiers market is projected to grow from USD 843.0 Million in 2017 to USD 1,004.3 Million by 2022, at a CAGR of 3.6% during the forecast period. The increase in the overall transportation industry has resulted in the rise in the use of lubricants across the globe, thereby widening the scope of the friction modifiers market. In addition, the increasing demand for friction modifiers f …
- 膵臓がんの世界市場展望2017-20276According to Stratistics MRC, the Global Pancreatic Cancer market is accounted for $1,904.20 million in 2017 and is expected to reach $4,728.19 million by 2026 growing at a CAGR of 10.6% during the forecast period. Advancement of technology in therapeutic devices and expanding prevalence of cancer growth are the factors driving the market. However, accessibility of costly treatment and poor repaym …
