【レポートの概要（一部）】
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 9
2.1 CLOUD COMPUTING & THE TRANSFORMATION OF GOOGLE MOBILE APPS 10
2.1.1 GFS II 15
2.1.2 BIGTABLE 15
2.1.3 MAPREDUCE 15
2.1.4 MEMCACHE 16
2.1.5 APPENGINE 16
2.2 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY 17
2.2.1 MARKET STRATEGY 17
2.3 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS 19
2.3.1 MOBILE COMMERCE IN GOOGLE CLOUDS 21
2.3.2 ECONOMIC OF THE CLOUD AND ITS BENEFITS FOR GOOGLE 21
2.3.3 SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES 22
2.3.4 GOOGLE MOBILE CLOUDS POTENTIALS IN THE MOBILE COMMERCE INDUSTRY 24
2.4 NFC PAYMENT VS CLOUD-BASED PAYMENTS 27
2.4.1 ISIS WALLET 27
2.4.2 GOOGLE WALLET AND ITS SWOT ANALYSIS 28
2.4.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT 30
2.4.4 PAYPAL AND GOOGLE WALLET 32
2.4.5 VISA WALLET AND ITS SWOT ANALYSIS 32
2.4.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS 37
2.4.7 GOOGLE WALLET VERSES ISIS WALLET 38
2.4.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS 39
2.4.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 40
2.5 MOBILE PAYMENTS MARKET 2012-2017 40
2.6 MOBILE PAYMENTS IN THE CLOUD 42
2.6.1 MOBILE DEVICES IN THE CLOUD 42
2.6.2 CLOUD-BASED MOBILE PAYMENT 45
2.6.3 PAYPAL CLOUD BASED MOBILE PAYMENT 46
2.6.4 MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?) 48
2.6.5 CONCLUSION 48
3.0 GOOGLE ANDROID AND ITS IMPACT ON THE MOBILE COMMERCE 50
3.1 ANDROID APPLICATIONS ANALYSIS 55
3.1.1 SWOT ANALYSIS FOR THE ANDROID OS 56
3.2 MARKET OVERVIEW 57
3.2.1 MARKET FORECAST 58
3.2.2 MARKET SHARE 59
3.2.3 MARKET ANALYSIS 59
3.2.4 MARKET PREDICTIONS 61
3.2.5 BUSINESS OPPORTUNITIES 62
3.2.6 TRENDS IN MOBILE SOFTWARE DEVELOPMENT 63
3.2.7 MOBILE CLOUD SOFTWARE DEVELOPMENTS 63
3.2.8 APPLICATION BILLING 64
3.2.9 HANDSET BUSINESS TRENDS 65
3.3 ANDROID OS FUTURE 68
3.3.1 ANDROID HARDWARE DEVELOPMENTS 72
3.3.2 CONCLUSION 72
4.0 GOOGLE APPLICATIONS FOR MOBILE COMMERCE 74
4.1 GOOGLE MAPS 74
4.1.1 GOOGLE LATITUDE 75
4.2 GOOGLE IN SOCIAL COMMERCE 76
4.2.1 MOBILE COMMERCE AND SOCIAL SELLING THROUGH GOOGLE APPLICATIONS 77
4.2.2 GOOGLE+ AND LOCATION SERVICES 78
4.2.3 FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING 78
4.2.4 SWOT ANALYSIS GOOGLE+ VS FACEBOOK IN MOBILE COMMERCE AND SOCIAL SELLING 81
4.3 THE FUTURE OF GOOGLE STRATEGY IN SOCIAL SELLING AND SOCIAL ADVERTISING 86
4.3.1 GOOGLE+ TO TAKE OVER FACEBOOK 86
5.0 MOBILE COMMERCE MARKET 89
5.1 DEFINING M-COMMERCE 90
5.1.1 FACTORS TO AFFECT THE M-COMMERCE INDUSTRY 97
5.2 THE FUTURE OF M-COMMERCE 99
5.3 M-COMMERCE FUTURE APPLICATIONS 102
5.3.1 M-COMMERCE CHALLENGES 103
5.4 MAJOR TRENDS AFFECTING THE M-COMMERCE MARKETS 104
5.4.1 THE TRANSITION TO 4G AND LTE 104
5.4.2 HOW TABLETS CAN AFFECT M-COMMERCE 106
5.4.3 NEXT GENERATION DEVICES (WHAT’S BEYOND TABLET AND CELL PHONES..?) 108
5.4.4 M2M EVOLUTION 110
5.4.5 THE MAJOR COMPONENTS OF M2M 110
5.4.6 WIRELESS M2M DEVICES 111
5.4.7 WIRELESS TRANSPORT OF M2M DATA TO AND FROM THE MONITORING FACILITY 111
5.4.8 MOBILE PAYMENT 112
5.4.9 MOBILE PAYMENT METHODS 112
5.4.10 “IN-BAND” PAYMENT METHOD 114
5.4.11 COMMON ISSUES OF MOBILE PAYMENT 114
5.4.12 PAYMENT LIFECYCLE 115
5.4.13 MOBILE PAYMENT VALUE CHAIN 115
5.4.14 MOBILE PAYMENT SYSTEMS 116
5.4.15 CURRENT M-PAYMENT MARKET 118
5.4.16 M-PAYMENT ANALYSIS 119
5.4.17 MONEY TRANSFERS 120
5.4.18 THE M-BANKING REGIONAL MARKET AND SERVICE PROVIDERS 120
5.4.19 MONEY TRANSFERS ENVIRONMENT 124
5.4.20 M-BANKING ECOSYSTEM 126
5.4.21 M-BANKING STAKEHOLDERS 127
5.4.22 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 129
5.4.23 MOBILE TICKETING MARKET 2012-2017 130
5.4.24 MOBILE TICKETS CASE STUDIES 131
5.4.25 CONCLUSION 132
6.0 GOOGLE EFFECT ON THE MOBILE COMMERCE INDUSTRY 133
6.1 GOOGLE AS MVNO 133
6.2 GOOGLE AS A VNO: CLOUD AND APPLICATIONS 135
6.2.1 GOOGLE IN THE CLOUD: POTENTIAL NETWORK ADVANTAGES 137
6.2.2 GOOGLE IN THE CLOUD: INCUMBENT NETWORK OPERATOR IMPLICATIONS 138
6.2.3 GOOGLE APPLICATIONS AS A PLATFORM TO INCUMBENT OPERATORS’ NETWORKS 139
【レポート販売概要】
■ タイトル：モバイルコマース市場におけるグーグル（Google in Mobile Commerce）■ 発行日：2012年5月10日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240091
■ 調査対象地域：グローバル
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