【レポートの概要（一部）】
1.0 EXECUTIVE SUMMARY 6
2.0 INTRODUCTION 10
2.1 M-COMMERCE CHALLENGES 13
2.1.1 TYPE OF DEVICES: 13
2.1.2 PROCESSING CAPACITY: 13
2.1.3 LOW BANDWIDTH: 13
2.1.4 FREQUENT DISCONNECTIONS: 14
2.1.5 MOBILITY: 14
2.1.6 GEOGRAPHIC LOCATION: 14
2.1.7 DEVICE IDENTITY: 14
2.1.8 PERSONAL IDENTITY: 14
2.1.9 SECURITY: 14
2.1.10 BUSINESS: 14
2.2 HISTORY OF PRIVACY 15
2.3 SECURITY SERVICES 20
2.3.1 CONFIDENTIALITY 20
2.3.2 NON-REPUDIATION 21
2.3.3 AUTHENTICATION 21
2.3.4 ACCESS CONTROL 21
2.3.5 INTEGRITY 21
2.3.6 THREATS ON WIRELESS NETWORK 21
2.3.7 COMPUTERS NETWORKS SECURITY ISSUES 24
2.3.8 WIRED EQUIVALENT PRIVACY (WEP) 24
2.3.9 WEP SCHEME WEAKNESS 26
2.3.10 VIRTUAL PRIVATE NETWORK (VPN) 27
2.3.11 POINT-TO-POINT TUNNELING PROTOCOL (PPTP) 28
2.3.12 LAYER-2 TRANSPORT PROTOCOL (L2TP) 29
2.3.13 INTERNET PROTOCOL SECURITY (IPSEC) 30
2.4 MOBILE COMMERCE PAYMENT METHODS, AND ITS SECURITY 30
2.4.1 INTRODUCTION 30
2.4.2 PAYMENT METHODS 32
2.5 REQUIREMENTS OF MOBILE COMMERCE SECURITY 32
2.5.1 BASICS OF SECURITY 33
2.6 MOBILE SECURITY 34
2.6.1 NETWORK INFRASTRUCTURE AND SECURITY 35
2.6.2 WLAN STANDARDS 35
2.6.3 WAP SECURITY 38
2.7 PAYMENT METHODS IN M-COMMERCE 39
2.7.1 CONTENT DOWNLOAD 40
2.7.2 POINT OF SALE 40
2.7.3 CONTENT ON DEVICE 40
2.7.4 MOBILE PAYMENT METHODS 40
2.7.5 “IN-BAND” PAYMENT METHOD 42
2.7.6 PROXIMITY 42
2.7.7 COMMON ISSUES OF MOBILE PAYMENT 42
2.7.8 PAYMENT LIFECYCLE 43
2.7.9 CONCLUSION 43
2.8 MAJOR TRENDS AFFECTING THE M-COMMERCE MARKETS 44
2.8.1 THE TRANSITION TO 4G AND LTE 44
2.8.2 MOBILE PAYMENT 45
2.8.3 MOBILE PAYMENT METHODS 46
2.8.4 “IN-BAND” PAYMENT METHOD 47
2.8.5 COMMON ISSUES OF MOBILE PAYMENT 47
2.8.6 PAYMENT LIFECYCLE 48
2.8.7 MOBILE PAYMENT VALUE 48
2.8.8 MOBILE PAYMENT SYSTEMS 49
2.8.9 CURRENT M-PAYMENT MARKET 51
2.8.10 M-PAYMENT ANALYSIS 52
2.8.11 MONEY TRANSFERS 53
2.8.12 THE M-BANKING REGIONAL MARKET AND SERVICE PROVIDERS 53
2.8.13 MONEY TRANSFERS ENVIRONMENT 57
2.8.14 M-BANKING ECOSYSTEM 59
2.8.15 M-BANKING PLAYERS 60
2.8.16 BENEFITS FOR M-PAYMENTS FOR M-COMMERCE VENDORS 62
2.8.17 MOBILE TICKETING MARKET 2012-2017 63
2.8.18 MOBILE APPLICATIONS USAGE WITH M-TICKETING 64
2.8.19 CONCLUSION 65
2.8.20 MOBILE ADVERTISING BENEFITS FOR M-COMMERCE VENDORS 65
2.8.21 THE ADVERTISING DOUBLE EDGED SWORD 66
2.8.22 MARKET SUMMARY 66
2.8.23 CASE STUDY RIM 66
2.8.24 CASE STUDY APPLE 67
2.8.25 CASE STUDY POPCAP GAMES 67
2.8.26 CASE STUDY CAR LOCATOR 68
2.8.27 PLATFORM MARKET SHARE 69
2.8.28 MARKET SIZING 70
2.8.29 PREDICTED MOBILE SALES 70
2.8.30 PREDICTED SMART PHONE SALES 70
2.8.31 PREDICTED MOBILE APPLICATION SALES AND REVENUE 71
2.8.32 RECENT MARKET DEVELOPMENTS AS GROWTH INDICATORS 72
2.8.33 MARKET SIZING AND FORECAST 72
3.0 MOBILE COMMERCE VENDORS 74
3.1 MAJOR VENDORS 76
3.1.1 DIGBY 76
3.1.2 DIGBY LOCAL-POINT MOBILE PLATFORM 77
3.1.3 DIGBY SWOT ANALYSIS 77
3.2 USABLENET 78
3.2.1 USABLENET SERVICES 79
3.2.2 USABLENET SWOT 79
3.3 START-UP M-COMMERCE VENDORS 80
3.3.1 SEVENVAL 80
3.3.2 NETBISCUITS 80
3.3.3 GLOBAL BAY 81
3.3.4 ENDEC 81
3.3.5 UNBOUND COMMERCE 81
3.3.6 PAYPAL MOBILE PAYMENT SOLUTIONS 82
3.3.7 BRANDING BRAND 83
3.3.8 KONY SOLUTIONS 83
3.3.9 MOOVWEB 83
3.3.10 NO NEED 4 MIRRORS 84
3.4 MOBILE COMMERCE VENDORS RANKING 84
3.4.1 VENDOR RANKING BASED ON NUMBER OF CLIENTS 85
3.4.2 VENDORS RANKING BASED ON MARKET SHARE 86
4.0 OPPORTUNITIES FOR M-COMMERCE VENDORS 87
4.1 MOBILE VIDEO ADVERTISING 87
4.1.1 THE USER PERSPECTIVE ON MOBILE VIDEO ADVERTISING 89
4.1.2 QOS IN MOBILE VIDEO ADVERTISING 90
4.2 MOBILE VIDEO ADVERTISING CHALLENGES AND SOLUTIONS 93
4.2.1 FREE-TO-END-USER (FTEU) VIDEOS TO INCREASE PROFITS 95
4.2.2 SOCIAL ADVERTISING VIDEOS 95
4.2.3 CONCLUSION 95
4.3 MOBILE LOCATION COMMERCE 96
4.4 CASE STUDY: HOW LOCATION BASED SERVICE CAN BE USED WITH M-COMMERCE 104
4.5 MOBILE LOCATION COMMERCE ECOSYSTEM AND APPLICATIONS 107
4.6 VIRTUAL GOODS CONCEPT AND ITS BENEFITS FOR M-COMMERCE VENDORS 111
4.7 THE VR-MALL CONCEPT 112
4.7.1 VR-MALL PERSONALIZATION ENGINE 113
4.7.2 VR-WORLD GENERATOR 114
4.7.3 VIRTUAL SELLING IN MOBILE PHONES 114
4.7.4 VIRTUAL COMMERCE APPLICATIONS 116
4.7.5 CHALLENGES OF THE VIRTUAL M-COMMERCE 117
4.7.6 SOLUTIONS TO OVERCOME CHALLENGES 118
4.7.7 FUTURE OF VIRTUAL COMMERCE 118
4.7.8 E-GOVERNMENT CONCEPT 119
4.7.9 PUBLIC SERVICES AND MOBILE COMMERCE VENDORS 124
4.7.10 THE FUTURE OF E-GOVERNMENT CONCEPT 126
4.8 MOBILE BANKING 126
4.8.1 INTRODUCTION 126
4.8.2 M BANKING DEVICES 127
4.8.3 BANKS ROLE IN M-BANKING 128
4.8.4 MOBILE BANKING TECHNOLOGIES 129
4.8.5 FUTURE OF M-BANKING 129
4.8.6 SMS 130
4.8.7 SWOT ANALYSIS FOR USING SMS MODE TO CARRY OUT TRANSACTIONS 131
4.9 MOBILE LEARNING 132
4.9.1 THE M-LEARNING ECOSYSTEM 133
4.9.2 M-LEARNING FEATURES 136
4.9.3 M-LEARNING OS 137
4.9.4 SMART PHONES AND M-LEARNING 138
4.10 CLOUD COMPUTING IN M-COMMERCE 138
4.10.1 USING AMAZON CLOUD SERVICE WITH MOBILE COMMERCE 140
4.10.2 DEPLOYING THE CLOUD SERVICE WITH MOBILE COMMERCE 143
4.10.3 CLOUD FORMATION 146
4.10.4 SALES FORCE CLOUD GOES MOBILE 150
4.11 THE FUTURE OF THE MOBILE COMMERCE MARKETS WITH THE CLOUD 151
【レポート販売概要】
■ タイトル：モバイルコマースベンダー分析2012（Mobile Commerce Vendor Analysis 2012）■ 発行日：2012年4月8日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240100
■ 調査対象地域：グローバル
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