ブロードバンド、ロケーション、拡張現実の融合（Brave New World: Convergence of Broadband, Location and Augmented Reality）...市場調査レポートについてご紹介

1.0 EXECUTIVE SUMMARY 4
2.0 INTRODUCTION 6
2.1 CASE STUDY: LOCATION BASED SERVICE 10
2.2 LOCATION BASED SERVICE APPLICATIONS 11
2.2.1 LOCATION BASED SERVICE GAMING 16
2.3 LOCATION SERVICES + SOCIAL COMMERCE = COMMERCE SUCCESS 19
2.4 WEARABLE AUGMENTED REALITY DEVICES 20
2.5 WEARABLE DEVICES COMPONENT AND TECHNOLOGIES 21
2.5.1 GOOGLE GLASSES DEVELOPMENTS 22
2.5.2 GOOGLE GLASSES TECHNOLOGIES 23
2.5.3 GOOGLE GLASSES POTENTIAL APPLICATIONS 24
2.5.4 GOOGLE NOW INTEGRATION WITH GOOGLE GLASSES 25
3.0 BROADBAND DEVELOPMENT IN LTE WORLD 27
3.1 COMPARISON BETWEEN LTE SOLUTIONS 33
3.1.1 THROUGHPUT PERFORMANCE 34
3.2 LTE PERFORMANCE ANALYSIS 36
3.2.1 LATENCY 37
3.2.2 EFFICIENCY 37
3.2.3 VOIP OVER LTE 40
3.3 CONCLUSION 41
3.4 THE MIGRATION 3G TO 4G/LTE AND BEYOND BENEFITS FOR THE AR AND LBS APPLICATIONS 41
4.0 THE CONVERGENCE OF THE THREE NEW TECHNOLOGIES IN MOBILE COMMERCE 43
4.1 CASE STUDY: VIDEOS AND AR IN ADVERTISING 44
4.2 THE RISE OF APPLICATIONS 48
4.2.1 LOCATION SERVICES BENEFITS 49
4.2.2 PAY POINT SOLUTIONS 49
1.1.1 SWARM DATA MINING 50
4.2.3 PREDICTIONS FOR THE NEXT GENERATION 50
4.2.4 OBSOLESCENCE OF THE WALLET 50
4.3 MARKET THREATS ANALYSIS 52
4.4 LOCATION COMMERCE, AUGMENTED REALITY AND VIDEO ADVERTISING 58
5.0 THE MARKET WITH FAST BROADBAND, LOCATION-BASED SERVICE AND AUGMENTED REALITY 61
5.1 FAST BROADBAND, FAST APP DEVELOPMENT AND BAD LBS REGULATIONS 61
5.1.1 CASE STUDY: LBS REGULATION AND USER’S PRIVACY 64
5.2 GOOD SERVICES, SLOW MARKET ADOPTION 67
5.2.1 THE END-USER ROLE 67
5.2.2 THE NETWORK OPERATOR AND THIRD PARTY PROVIDER ROLE 68
5.2.3 MARKET THREATS 71

Figure 1 location-based game 18
Figure 2 Network-managed Location 33
Figure 3 User Position Privacy 66
Figure 4 Customer Needs and Requirements 69
Figure 5 The User Experience and the Role of the Service Provider 71