ソーシャルネットワークゲームのエコシステム及び市場分析2013-2018：フェイスブックvs非フェイスブック（Facebook vs. Non-Facebook Social Network Gaming Ecosystem and Market Analysis 2013 – 2018）...市場調査レポートについてご紹介

1.0 EXECUTIVE SUMMARY 8
2.0 SOCIAL NETWORK GAMING OVERVIEW & TREND ANALYSIS 10
2.1 SOCIAL NETWOK GAMING LANDSCAPE REVIEW 2013 AND BEYOND 10
2.1.1 FACEBOOK SOCIAL NETWORKING PLATFORM 10
2.1.2 NON-FACEBOOK SOCIAL NETWORKS 10
2.1.3 MOBILE SOCIAL NETWORK GAMES 11
2.2 SOCIAL NETWORK GAMING AND BUILDING BLOCKS OF SUCCESSFUL SOCIAL NETWORK GAME 11
2.3 IMPORTANCE OF MEANINGFUL GAMES IN SOCIAL NETWORK GAMING 14
2.3.1 BEJEWELED VS. LAYOFF GAME CASE: FUN VS. MEANING 14
2.3.2 KABUL KABOOM GAME CASE: LEARNING VS. INSPIRATIONAL VALUE 16
2.4 MARKET TREND ANALYSIS 16
2.4.1 MALE DOMINANCE AS HARDCORE SOCIAL GAMERS 17
2.4.2 GAME-PLAY SHIFTING TO MOBILE SPACE 17
2.4.3 GROWING DEMAND OF LOCAL CONTENT 18
2.4.4 SOCIAL NETWORK BATTLE AND EMERGING CROSS-PLATFORM GAMING 19
2.4.5 CHANGING MONETIZATION METHODS 20
2.4.6 SUCCESS OF FRANCHISING BUSINESS MODEL 21
2.4.7 MERGER & ACQUISITION FOSTERING GROWTH IN EMERGING MARKET 22
3.0 SOCIAL NETWORK GAMING BUSINESS MODEL ANALYSIS 23
3.1 VIRTUAL ITEMS AND MICRO TRANSACTIONS 23
3.2 IN-GAME AD / BRANDED GAMES 23
3.3 SUBSCRIPTION/BUNDLE PACK WITH VIRTUAL ITEMS TRADING 24
3.4 IN-GAME AD / BRANDED GAME WITH IN-STORE BENEFITS 24
3.5 PREMIUM GAME WITH IN-STORE BENEFITS 24
3.6 CASINO / CLUB GAMBLING MODEL 25
3.7 USER GENERATED MODEL 25
3.8 RESEARCH & GAMIFICATION CENTRIC MODEL 26
4.0 SOCIAL NETWORK GAMING MARKET VS. OPPORTUNISTIC APPROACH ANALYSIS 27
4.1 GAMING INDUSTRY PEAK VS. NON-PEAK: A COMPARATIVE ANALYSIS 27
4.2 USER ACQUISITION APPROACH: WESTERN VS. JAPANESE & ASIAN APPROACH 28
4.3 REVENUE BATTLE BETWEEN DEVELOPERS VS. PUBLISHERS AND IMPACT ON SOCIAL GAMER 29
4.4 IMPORTANCE OF APPLE AS CHANNEL PARTNER 30
4.5 GOOGLE & APPLE NAILS OVER CONNECTED CONSOLE AND WEARABLE DEVICES 31
4.6 INTEGRATED GOOGLE PLAY GAME SERVICE 31
4.7 MICROSOFT FOR INDIE SELF-PUBLISHER 32
4.8 DISNEY WITH VIDEO GAMING PLATFORM “INFINITY” 33
4.9 ZYNGA PLATFORM (ZYNGA.COM) 33
4.10 FACEBOOK MOBILE GAME PUBLISHING APPROACH 35
4.11 SOCIAL GAMIFICATION TREND AND BLUEBOX VS. GOPLAY CASE 35
4.12 CIVIC LEARNING: SATIRICAL PRISM GAME DATA DEALER CASE BY CUTEACUTE 37
4.13 MOBILE STRATEGY BLENDED WITH MOBILE SOCIAL GAME, SMS, & QR CODE: RED BULL CASE 37
4.14 MICROSOFT BUZZ WITH AR GAMING GLASSES 38
5.0 NEXT GEN SOCIAL NETWORK GAME: BLENDING WITH REAL-WORLD GOOD DEED 40
5.1 VIRTUAL TO REAL-WORLD DONATION & SOCIAL ACTION: HALF THE SKY MOVEMENT 40
5.2 RESEARCH FOR MANKIND & COMMUNITY PATENT: FOLDIT CASE 41
5.3 COMMUNITY AWARENESS: RECYCLEBANK CASE 42
5.4 EDUCATION & LITERACY: MILLEE LITERACY GAME CASE 43
5.5 POVERTY ALLEVIATION: SPENT CASE 44
5.6 CONSTRUCTING VILLAGE: RAISE THE VILLAGE CASE 44
5.7 CHARITIES FOR CHILDREN: WETOPIA CASE 45
5.8 CHARITIES FOR ANIMAL: JOY KINGDOM CASE 46
5.9 SOCIAL-GOODS FOCUSED GAMING: ZYNGA, SOJO STUDIOS, GRAMBLE, ONEHAZE, & BUDGE 47
6.0 FACEBOOK VS. NON-FACEBOOK MARKET PROJECTIONS 2013 – 2018 49
6.1 FACEBOOK VS. NON-FACEBOOK SOCIAL NETWORK GAMING GLOBAL MARKET VALUE 49
6.2 FACEBOOK VS. NON-FACEBOOK SOCIAL NETWORK GAMING MARKET SHARE 50
6.3 SOCIAL NETWORK GAMING MARKET VALUE IN REGIONS 50
6.4 SOCIAL NETWORK GAMING MARKET VALUE OF TOP 15 COUNTRIES VS. REST OF THE WORLD 51
6.5 FACEBOOK VS. NON-FACEBOOK SOCIAL NETWORK GAMER GLOBAL PROJECTIONS 51
6.6 FACEBOOK VS. NON-FACEBOOK SOCIAL NETWORK GAMER MARKET SHARE 52
6.7 SOCIAL NETWORK GAMER PROJECTION IN REGIONS 53
6.8 SOCIAL NETWORK GAMER OF TOP 15 COUNTRIES VS. REST OF THE WORLD 54
6.9 SOCIAL NETWORK GAMING REAL ARPU 54
7.0 FACEBOOK SOCIAL GAMING ECOSYSTEM ANALYSIS 56
7.1 FACEBOOK MAU SPLIT OVER TOP 15 CONTRIES 56
7.2 FACEBOOK USER SHARE IN SEVEN CONTINETS 56
7.3 FACEBOOK USER NUMBER IN SEVEN CONTINENTS 57
7.4 FACEBOOK PENETRATION RATE BY CONTINENTS 57
7.5 HOW USERS INSTALL APPS FROM FACEBOOK PLATFORM? 58
7.6 GROWTH TREND OF FACEBOOK GAME GENRE 58
7.7 APP CENTER ANALYSIS FOR TOP-RATED SOCIAL GAME 59
7.7.1 GENRES VS. LEADING COMPANY VS. MAU AND COMPETITION ANALYSIS 59
7.7.2 GENRE VS. PER DAY ARPPU FROM FACEBOOK APP CENTRE 60
7.7.3 REGIONAL DISTRIBUTION OF TOP-RATED GAMES 61
7.7.4 REGIONAL DISTRIBUTION OF TOP-RATED GAMES 61
7.7.5 TRIVIA & WORLD GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 62
7.7.6 SPORTS GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 65
7.7.7 SIMULATION GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 68
7.7.8 STRATEGY GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 71
7.7.9 PUZZLE GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 74
7.7.10 HIDDEN OBJECT GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 76
7.7.11 FAMILY APPS GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 77
7.7.12 CARD GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 80
7.7.13 CASINO GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 81
7.7.14 ACTION GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 84
7.7.15 ADVENTURE AND RPG GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 85
7.7.16 ARCADE GENRE GAMES BY REGION VS. COUNTRY VS. DEVELOPER 87
7.8 ZYNGA AND FACEBOOK INTERDEPENDENCY: A CRITICAL ANALYSIS 90
7.9 BUSINESS MODEL AND MARKET STRATEGY ANALYSIS 92
7.10 WHALES IN FACEBOOK GAME 93
7.11 LOCAL CURRENCY PAYMENTS API 94
7.12 ECOSYSTEM STATISTICS 95
7.13 GAMIFICATION TRAJECTORY 95
7.14 FACEBOOK IN MOBILE AND SOCIAL GAMING ERA 97
7.15 NEW MOBILE GAMING ADS IN FACEBOOK NOTIFICATION 99
7.16 FACEBOOK MOBILE PAYMENT SYSTEM “FACEBOOK BUY NOW” 100
8.0 NON-FACEBOOK SOCIAL NETWORK GAMING ECOSYSTEM ANALYSIS 101
8.1 WHAT IS BEYOND FACEBOOK SOCIAL GAMING? 101
8.2 LOCAL SOCIAL NETWORK IN EMEA 101
8.2.1 HYVES IN NETHERLAND 102
8.2.2 TUENTI IN SPAIN 103
8.2.3 VKONTAKTE IN RUSSIA 104
8.2.4 VZ.NET IN GERMANY AND EXPANSION NETWORK IN FRANCE, ITALY, SPAIN AND POLAND 105
8.2.5 YONJA IN TURKEY 106
8.2.6 NETLOG 106
8.2.7 NASZA-KLASA IN POLAND 107
8.3 LOCAL SOCIAL NETWORK IN AMERICAS 107
8.3.1 MEETME 107
8.3.2 ORKUT IN BRAZIL 108
8.3.3 SONICO 109
8.3.4 BLACKPLANET IN US 109
8.4 LOCAL SOCIAL NETWORK IN APAC 110
8.4.1 SINA WEIBO IN CHINA 110
8.4.2 TENCENT NETWORK IN CHINA: WEIBO, QZONE AND PENGYOU 111
8.4.3 RENREN IN CHINA 111
8.4.4 KAIXIN001 IN CHINA 112
8.4.5 51.COM IN CHINA 112
8.4.6 MIXI IN JAPAN 113
8.4.7 CYWORLD IN KOREA 114
8.4.8 IBIBO GAMES IN INDIA 115
8.4.9 MILLAT FACEBOOK IN PAKISTAN 115
8.4.10 YAHOO-MOBAGE IN JAPAN 116
8.4.11 AMEBA PIG IN JAPAN 116
8.5 SOCIAL NETWORK: GLOBAL IN NATURE 117
8.5.1 BEBO 117
8.5.2 TWITTER 117
8.5.3 AMAZON 118
8.5.4 ZORPIA 119
8.5.5 PERFSPOT 120
8.5.6 FRIENDSTER 120
8.5.7 GAIA ONLINE 121
8.5.8 BADOO 122
8.5.9 TAGGED 123
8.5.10 HI5 123
8.5.11 HABBO 123
8.5.12 COME2PLAY 124
8.5.13 VIXIMO GAME NETWORK 124
8.6 EMERGING MOBILE SOCIAL GAMING NETWORK ANALYSIS 125
8.6.1 CHILLINGO 125
8.6.2 WECHAT & QQ MOBILE: INTEGRATED MOBILE GAMING PLATFORM 126
8.6.3 KAKAOTALK 127
8.6.4 LINE 128
8.6.5 91 WIRELESS 129
8.6.6 WHATSAPP 129
8.6.7 TANGO 130
8.6.8 KIK MESSENGER 130
8.6.9 ZALO 131
8.6.10 QIHOO 360 PLATFORM 131
8.6.11 WANDOUJIA 131
8.6.12 BAIDU APP STORE 132
8.6.13 APPCHINA 132
8.6.14 D.CN GAMES CENTER 133
8.6.15 GFAN 133
8.6.16 MOBAGE IN JAPAN 133
8.6.17 HEYZAP 134
9.0 CONCLUSIONS AND RECOMMENDATIONS 135
9.1 RECOMMENDATIONS FOR FACEBOOK AND NON-FACEBOOK SOCIAL NETWORKS 135
9.2 RECOMMENDATIONS FOR GAME DEVELOPERS AND/OR PUBLISHERS 136
9.3 RECOMMENDATIONS FOR BRANDS 137

Table 1: Social Network Gaming Market Value by Top Countries 2013 ? 2018 51
Table 2: Social Network Gamer Projection of Top 15 countries vs. Rest of the World 2013 – 2018 54
Table 3: Per Day ARPPU by Genre from Facebook App Centre 60
Table 4: Number of Gaming Apps in Facebook by Genres and Distribution in Asia vs. NA vs. Europe vs. Australia vs. ME vs. SA 62
Table 5: Trivia & World Games by Region, Country and Industry Leader 62
Table 6: Trivia & World Games by Developer and Country 65
Table 7: Number of Sports Games by Region, Country and Industry Leader 66
Table 8: Sports Games by Developer and Country 68
Table 9: Simulation Games by Region, Country and Industry Leader 69
Table 10: Simulation Games by Developer and Country 71
Table 11: Strategy Games by Region, Country and Industry Leader 72
Table 12: Strategy Games by Developer and Country 74
Table 13: Puzzle Games by Region, Country and Industry Leader 75
Table 14: Puzzle Games by Developer and Country 76
Table 15: Hidden Object Games by Region, Country and Industry Leader 77
Table 16: Hidden Object Games by Developer & Country 77
Table 17: Number of Family Apps Games by Region, Country and Industry Leader 78
Table 18: Family Apps Games by Developer & Country 80
Table 19: Card Games by Region, Country and Industry Leader 80
Table 20: Card Games by Developer and Country 81
Table 21: Casino Games by Region, Country and Industry Leader 81
Table 22: Casino Games by Developer and Country 84
Table 23: Action Games by Region, Country and Industry Leader 84
Table 24: Action Games by Developer and Country 85
Table 25: RPG Games by Region, Country and Industry Leader 85
Table 26: Adventure and RPG Games by Developer and Country 87
Table 27: Games by Region, Country and Industry Leader 88
Table 28: Arcade Games by Developer and Country 90

Figure 1: GUI of Bejeweled 15
Figure 2: GUI of Layoff 15
Figure 3: GUI of Kabul Kaboom 16
Figure 4: Facebook MAU by top 14 Languages 19
Figure 5: McDonald Features Special events on Firmville 21
Figure 6: CSI Franchise Adaptation on Facebook 22
Figure 7: User Interface of Data Dealer Game 37
Figure 8: Leaked Image of AR Gaming Glasses 39
Figure 9: In-game Donation Opportunity for Brands and Gamers 41
Figure 10: Protein Puzzle and Social Ranking 42
Figure 11: Recycle ? Redeem ? Reward Quest 43
Figure 12: Literacy Game vs. Community Engagement 43
Figure 13: Money Flow in the Game 44
Figure 14: African Village Quest in the Game 45
Figure 15: Contribution for Children Education in WeTopia 46
Figure 16: Contribution for Animals in Joy Kingdom 47
Figure 17: Facebook vs. Non-Facebook Social Network Gaming Global Market Value 2013 – 2018 49
Figure 18: Facebook vs. Non-Facebook Social Network Gaming Market Share among Total Social Gaming Market Value 50
Figure 19: Social Network Gaming Market value in Regions: APAC vs. North America vs. Europe vs. South America vs. Africa 2013 ? 2018 50
Figure 20: Facebook vs. Non-Facebook Social Network Gamer Global Projections 2013 ? 2018 52
Figure 21: Facebook vs. Non-Facebook Social Network Gamer Market Share among Global Social Network Gamers 53
Figure 22: Social Network Gamer Projection in Regions: APAC vs. North America vs. Europe vs. Latin America vs. Africa 2013 ? 2018 53
Figure 23: Social Network Gaming Real ARPU 2013 ? 2018 55
Figure 24: Facebook MAU by Top 15 Countries vs. % of Total MAU 2013 56
Figure 25: Facebook User Share by Seven Continents 2013 57
Figure 26: Facebook User Number in Seven Continents 2013 57
Figure 27: Facebook Penetration Rate by Seven Continents 2013 58
Figure 28: App Install Percent by Viral vs. Cross Promo vs. Paid 2013 58
Figure 29: Growth Trend of Facebook Game Genre 2011 ? 2013 59
Figure 30: Ranking of Leading Social Gaming Company and their MAU against 12 Genre Categories on Facebook as of March 2013 59
Figure 31: Top-rated games by studios in regions as on March 2013: NA vs. Europe vs. Asia vs. ME vs. SA vs. Australia 61
Figure 32: Payments and other Revenue for Facebook Q3 2010 ? Q3 2012 91
Figure 33: Distribution of Facebook’s Payment Revenue in Regions 2011 ? 2013 92
Figure 34: Facebook Gaming ARPU from regions 2011 ? 2013 92
Figure 35: Zynga DAU Trajectory 96
Figure 36: Connected Smartphone Statistics vs. Facebook 97
Figure 37: SongPop Cross-platform Game Display 98
Figure 38: Facebook Notification Ads for Game 99
Figure 39: Hyves Game Portal 103
Figure 40: Mixi Park with 3D Avatar Facility 114
Figure 41: Top 5 Free vs. Paid Downloaded Applications 119
Figure 42: Game on Zorpia group section 120
Figure 43: Games & Reward on Friendster 121
Figure 44: WE-LINK Mobile Social Game on Android 127
Figure 45: Accumulated Kakao Game Subscription 128