ソーシャルゲーム市場参入と成功戦略分析2013(Social Gaming Market Entry and Success Strategy Analysis 2013)...市場調査レポートについてご紹介

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【レポートの概要(一部)】

1.0 EXECUTIVE SUMMARY 3
2.0 FETAURES THAT NEED TO INCORPORATE WITH SOCIAL GAME 5
3.0 CORE CHOICES OR STEPS TO FOLLOW 8
4.0 POPULAR VS. NEW GAMING IP: WHAT TO FOLLOW? 9
5.0 COSTS CALCLUATION FOR 4 GAMES SERIES VS. 25-50% SUCCESS CASE 11
6.0 RISKS ASSOCIATED WITH SOCIAL GAMING SUCCESS 13
7.0 HOW TO CREATE SUCCESSFUL GAMING IP LINE? 14
8.0 HOW TO MINIMIZE MARKETING & USER ACQUISITION COST? 16
9.0 HOW TO USE MONETIZATION STRATEGIES? 18
10.0 HOW TO BUILD STRONG DEVELOPMENT CHAIN? 20
11.0 PRETTY SIMPLE’S CRIMINAL CASE LESSON 22
11.1 LESSON FOR THE GAME CRIMINAL CASE 23
11.2 STRATEGIC LESSON FROM COMPANY PRACTICES 23
11.3 WHAT THE INDUSTRY CAN LEARN FOR THEIR LONG TERM STRATEGY? 24
12.0 SOJO STUDIO’S WETOPIA AND JOY KINGDOM LESSON 25
12.1 LESSON FROM WETOPIA: CHARITIES FOR CHILDREN 25
12.2 LESSON FROM JOY KINGDOM: CHARITIES FOR ANIMAL 26
13.0 KING.COM LESSON 28
14.0 ZYNGA LESSON 30
14.1 INITIAL SUCCESS STRATEGY 30
14.2 REASONS OF RECENT DOWNFALL AND LESSON FOR INDUSTRY 31

Figure 1: Nightclub City vs. Party Central Case 10
Figure 2: Cost vs. Revenue for Successful Single vs. Series of Social Games 11
Figure 3: Retention Funnels to Monitor Game Performance 18
Figure 4: Due Diligence Checklist for Social Game Developers 20
Figure 5: Objects in Criminal Case 22
Figure 6: Contribution for Children Education in WeTopia 26
Figure 7: Contribution for Animals in Joy Kingdom 27


【レポート販売概要】

■ タイトル:ソーシャルゲーム市場参入と成功戦略分析2013(Social Gaming Market Entry and Success Strategy Analysis 2013)
■ 発行日:2013年10月7日
■ 調査会社:Mind Commerce
■ 商品コード:MCM31221026
■ 調査対象地域:グローバル
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